575 | News from the EDGE | Week of 3.6.2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

  • [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
  • [00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
  • [00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
  • [00:12:38] Say it with me: Bard is Not Search
  • [00:17:53] EDGE of the Web Sponsor: InLinks
  • [00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

  • [00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
  • [00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
  • [00:26:52] Google Business Profile Products Show In Google Shopping Results

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

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EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rat...

2 Joulu 20161h 35min

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge...

29 Marras 20161h 22min

EP 202: Managing a Global SEO Strategy w/Garth O'Brien

EP 202: Managing a Global SEO Strategy w/Garth O'Brien

We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy...

23 Marras 20161h 20min

EP 201: In-House SEO vs. Agency SEO w/Jason White

EP 201: In-House SEO vs. Agency SEO w/Jason White

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz wit...

16 Marras 20161h 26min

EP 200: Steaks, Spirits, & SEO

EP 200: Steaks, Spirits, & SEO

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 2...

11 Marras 20161h 32min

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

As digital marketers, do you know when your message isn't hitting the mark? Or more importantly, why? Solving the "what" the customer is looking for is not the equation, but the "why" they are looking...

4 Marras 20161h 23min

EP 198: Social Media Ads w/Ian Mackie

EP 198: Social Media Ads w/Ian Mackie

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with I...

28 Loka 20161h 39min

EP 197: The Value of Visual Communication w/Amy Balliett

EP 197: The Value of Visual Communication w/Amy Balliett

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning – & when necessa...

20 Loka 20161h 39min

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