Social Media ROI: How to Measure Your Social Marketing

Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.

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LinkedIn Content Strategy: Achieving Sustainable Growth

LinkedIn Content Strategy: Achieving Sustainable Growth

Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structur...

11 Syys 202545min

Shareable Short-Form Video Content: Get More Views and Engagement

Shareable Short-Form Video Content: Get More Views and Engagement

Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followe...

4 Syys 202544min

Positioning Strategy: How to Ensure Your Message Connects

Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning st...

28 Elo 202543min

Educational Video Ads: The Secret to More Leads and Sales

Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat?...

21 Elo 202548min

Emotional Targeting: A Proven Path to More Leads and Sales

Emotional Targeting: A Proven Path to More Leads and Sales

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site...

14 Elo 202547min

5 Reasons Your Content Is Failing and How to Fix It

5 Reasons Your Content Is Failing and How to Fix It

Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation...

7 Elo 202544min

Building Trust in a Changing World: How to Make a Lasting Impact

Building Trust in a Changing World: How to Make a Lasting Impact

Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resis...

31 Heinä 202546min

The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your...

24 Heinä 202546min

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