Social Media ROI: How to Measure Your Social Marketing

Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.

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Community Building: How to Grow With the Power of People

Community Building: How to Grow With the Power of People

Does your business have an active community? Would you like to build a community to support your business? In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of sever...

3 Loka 201232min

Social Persuasion: How to Move People to Action

Social Persuasion: How to Move People to Action

Want more of your readers to take action? Are you looking to increase the persuasion of your content? In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics h...

28 Syys 201232min

Podcasting Renaissance: Is Podcasting Making a Comeback?

Podcasting Renaissance: Is Podcasting Making a Comeback?

Are you thinking of starting a podcast? Do you believe podcasts are making a comeback? Do you find yourself listening to more podcasts lately? In this episode, I interview Mitch Joel, author of Six Pi...

26 Syys 201233min

Blogging for Business: How Content Can Improve Your Sales

Blogging for Business: How Content Can Improve Your Sales

Are you wondering how a blog can help your business? Are you trying to figure out how content can improve your sales? In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author...

21 Syys 201231min

Google+ Marketing: Why Marketers Should Not Overlook Google+

Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+? Are you wondering whether it is worth managing yet another social network? In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies ...

14 Syys 201234min

Social Media Science: How Behavior Impacts Social Media Marketing

Social Media Science: How Behavior Impacts Social Media Marketing

Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts. In this episode, I interview Ric Dragon, author of So...

7 Syys 201227min

How Content Can Help You Build a Loyal Following

How Content Can Help You Build a Loyal Following

Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement? In this episode, I interview Pat Flynn...

31 Elo 201238min

Facebook Marketing Mistakes: What to Avoid and Why

Facebook Marketing Mistakes: What to Avoid and Why

Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. In this episode, ...

24 Elo 201225min

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