Social Media ROI: How to Measure Your Social Marketing

Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.

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Using YouTube to Build Your Brand, Authority and Business

Using YouTube to Build Your Brand, Authority and Business

Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? In this episode, I interview Steve Spangler, author of Fire Bubbles a...

30 Tammi 201339min

Measuring Social Media: How to Determine Your ROI

Measuring Social Media: How to Determine Your ROI

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? In this episode, I interview Nichole Kelly, author of How to Mea...

24 Tammi 201326min

Blogging: A Business Model for Growth

Blogging: A Business Model for Growth

Do you blog for business? Are you wondering how blogging can help your business? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get ...

16 Tammi 201333min

Twitter Marketing: How to Use Twitter for Business

Twitter Marketing: How to Use Twitter for Business

Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. ...

9 Tammi 201340min

Purpose: How Facebook Built an Empire

Purpose: How Facebook Built an Empire

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strateg...

2 Tammi 201334min

Failing to Start: Why We Accept Mediocrity and How to Change

Failing to Start: Why We Accept Mediocrity and How to Change

Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most rece...

20 Joulu 201230min

Storytelling: Why Stories Attract More Customers

Storytelling: Why Stories Attract More Customers

What’s the story of your business? Are you wondering how storytelling can help your marketing and sales? In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-fou...

19 Joulu 201234min

Starting a Podcast: What You Need to Know to Succeed

Starting a Podcast: What You Need to Know to Succeed

Do you listen to podcasts? Are you interested in starting your own podcast?  In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer ...

12 Joulu 201237min

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