The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(766)

E38: A Simple Mindset Secret + Less Routine, More Life

E38: A Simple Mindset Secret + Less Routine, More Life

The last couple of weeks have been the most professionally challenging of my life and I divulge all in this week’s episode of The Diary of a CEO. Alongside this, I discuss the importance of having an internal locus of control, and how important constant... Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Syys 201944min

E37: Joe Wicks - Changing Millions Of Lives in 15 Seconds!

E37: Joe Wicks - Changing Millions Of Lives in 15 Seconds!

Have you ever had that experience of meeting someone, and being so glad that they became successful? That’s what it was like meeting Joe. Joe Wicks, otherwise known as The Body Coach, is a health and fitness coach, author, investor and entrepreneur whos... Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Syys 20191h 14min

E36: Ambition, Motivation and Imposter Syndrome

E36: Ambition, Motivation and Imposter Syndrome

In this weeks solo episode of The Diary of a CEO, I discuss how important it is to build and share your story when creating a brand or a business. I talk about how we are naturally obsessed with being motivated and ambitious, and explain how being... Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Elo 201934min

E35: Julian Hearn: Huel - £45 Million In 4 Years

E35: Julian Hearn: Huel - £45 Million In 4 Years

Julian Hearn is the founder and CMO of Huel, a nutrition company responsible for the increasingly popular, powdered meal replacement drink. Huel is basically a meal in a bottle designed for time-poor people, enabling you to get all your nutritional... Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Heinä 201948min

Dr Aria - Mental Health, Marriage and Mindfulness

Dr Aria - Mental Health, Marriage and Mindfulness

In this weeks episode of The Diary of a CEO, I sit down with Dr Aria Campbell-Danesh, a high performance psychologist and an expert in the fields of behaviour change and long-term health. Follow Dr Aria: Instagram - https://www.instagram.com/dr._aria Website - https://www.dr-aria.com Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Kesä 20191h 36min

E33: I Made A Mistake

E33: I Made A Mistake

It’s been a while since we last spoke which I apologise about! In this week’s episode of The Diary of a CEO, I discuss how a bad reaction of mine lead to a lot of regret. We are all on a journey of self-development and in this particular moment my ego... Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Kesä 201942min

E32 Michelle Kennedy - From Matchmaking to Motherhood

E32 Michelle Kennedy - From Matchmaking to Motherhood

From co-CEO of Badoo, a dating-focused social network worth over a billion, to sitting on the advisory board for Bumble to launching her in own app in 2017 with co-founder of Deliveroo Greg Orlowski, Michelle Kennedy is a force to be reckoned with. She ... Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Touko 201951min

E31: Entrepreneurialism is a Disease

E31: Entrepreneurialism is a Disease

It’s crazy to think how much things can change in such a short period of time. In this episode I discuss the concept of compartmentalising and 6 positive ways to approach this. I also talk about how I deal with fear in life, how running a business is li... Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Touko 201947min

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