The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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E30: Alan Barratt - From £27 to £72 million

E30: Alan Barratt - From £27 to £72 million

This week I spoke with Alan Barratt, CEO and Founder of the worlds fastest growing sports performance and weight management brand, Grenade. Alan and his wife Juliet started Grenade in 2010 with just £27 in their bank account. After a few short years, 50... Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Huhti 20191h 22min

E29: Build Sandcastles out of Bullsh*t

E29: Build Sandcastles out of Bullsh*t

Welcome back to Chapter 9 of The Diary of a CEO. This week, I talk about my obsession with the tragic yet fascinating mess that is Brexit, and how I’ve learnt more about British politics in the last 3 months than I’ve known in the last 10 years. Through... Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Huhti 201950min

E28: Tobi Pearce - £100m in Revenue Aged 27

E28: Tobi Pearce - £100m in Revenue Aged 27

In this weeks episode of The Diary of a CEO, I sat down with Tobi Pearce, the CEO of SWEAT. Tobi describes SWEAT as the world’s biggest online digital gym, offering help and guidance for women with their fitness choices and health goals. Australian-born... Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Maalis 201959min

E27: Adopt a culture of WINNING

E27: Adopt a culture of WINNING

It has been a crazy few travelling weeks for me so I do apologise about the delay in this episode. This week, I discuss the culture of winning. Some people have an ingrained ideology that they will always lose. This is learnt from previous failings, act... Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Maalis 201933min

E26: Johann Hari - We Have Lost our Connections

E26: Johann Hari - We Have Lost our Connections

Books will change your life, and there are so many that have changed mine. In this episode I chat with journalist and author Johann Hari, most well known for writing the New York Times bestselling book ‘Lost Connections; uncovering the real causes of de... Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Helmi 20191h 8min

E25: We are the Burnout Generation

E25: We are the Burnout Generation

This week has been chaotic. In Chapter Five of The Diary of a CEO I flew back to the UK for an incredibly busy week filled with podcast interviews, speaking appointments, pitching to one of our biggest clients as well as filming an advert campaign. The ... Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Helmi 201941min

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

In this episode of The Diary of a CEO, my entire perception of what an entrepreneur is, is completely turned on it's head. I travelled to a beautiful house in the LA hills to meet with Tom Bilyeu, the founder of Quest Nutrition. In 2014, Quest Nutrition... Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Helmi 201949min

E23: I am a Slave, My Fear and Therapy

E23: I am a Slave, My Fear and Therapy

In Chapter 3 of The Diary of a CEO I talk about the importance of trusting more. I am a real perfectionist and feel trapped between wanting to control even the smallest details and wanting to let go and delegate. I touch on learning to say no, which I t... Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Tammi 201936min

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