021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give
Fitness + Technology4 Huhti 2017

021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give

On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles.

With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club?

Be sure to stick around for our second half of the show with Josh Donovan from GIVE Fitness -->

In this first segment, were talking with fitness technology expert, Karl Etzel, about APIs (application program interfaces) and how they can help in both monetization and in serving the customer. For health club executives and owners, API functionality is an important topic to consider when purchasing technology systems.

Karl Etzel is a Transformation Catalyst, Strategic Decision-Maker, and Technical Expert in fitness technology known for his entrepreneurial drive in developing vision and setting strategic direction in the face of fast-changing technology and market dynamics through effectively aligning products/channels/end-users. With a deep background in health and fitness, cloud services / PaaS, online marketing, and SMB enablement, Karl brings a strong professional expertise to the industry space around program management and product management roles.

Karl is talking with us on the show about API's, or application program interfaces. Simply put, an application programming interface allows software systems to talk to one another. When you as a human being sit down to use a piece of software you use a user interface (UI), and when one piece of software wants to use another piece of software, they use an (API).

Listen To Episode 021 As Karl Uncovers
  • How the open API can increase revenue for clubs through smart data sharing
  • Why have APIs become so important in app and web service development
  • Who should know about APIs in the club and how does that relate to their fitness business
  • What are some common mistakes when planning APIs
  • The growing segments of APIs being used to create further developments of niche markets
  • Why "Agile Development" and live beta testing are now standard practices
  • How API's enable better business model innovation, which is one of the most powerful and sustainable competitive advantages
  • Why "owning the customer" looses in business vs. "serving the customer"
  • Security threats and issues to watch for with APIs
  • Using tethered CRM, POS, and ERP systems with APIs
  • Understanding the best types of data sets that are commonly used with an API in clubs
  • Karl's interest in the future of Cognitive Performance
Top 3 Takeaways From The Show
  • In the world of fitness tracking, we see many APIs, and there's now many different models emerging that will deliver even more value to the customer. The continued fracturing of the market and development of more niche models are exciting as the type of contextualized data that is being shared helps to monetize and serve customers in a progressive and powerful way.
  • As the market grows and as customers and consumers expect faster innovation that APIs will enable, one of the reasons people are resistant to opening APIs is because they don't want to "lose the customer they own" but the reality is that you don't own the customer, you serve the customer. The people who resist this idea of opening up is born out of a mentality of scarcity. What most people don't realize is how much revenue they can drive with an open API and a new mindset.
  • API's enable better business model innovation, which is one of the most powerful and sustainable competitive advantages in all industries. APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, karl believes that you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve. Power Quotes From Karl

"For the club operator, the question you want to ask is, does your solution vendor have an API that makes it easier for me to integrate my system with other solutions? If you are a technology company executive, you should be thinking about how APIs plug into your business at the strategy level. APIs are not just a technical detail that you can leave to engineering." - Karl Etzel on the Fitness + Technology Podcast

"APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve." - Karl Etzel on the Fitness + Technology Podcast

Resources Mentioned From Karl Josh Donovan: Using Fitness Technology To Give

In this featured segment we're talking with the Owner of GIVE Fitness in Atascadero, CA Josh Donovan about technology focused member sales and engagement approaches that are changing the way for-profit and nonprofit businesses interact in health and fitness.

Josh is a U.S. Marine Corps veteran and 13-year fitness industry professional who years ago was looking for a way to use his experience and understanding of the fitness industry to "create a different type of fitness product" with a focus on using technology. After meeting Matt Holguin, the founder of Working to Give (WTG), a for-profit company with a singular purpose-driven business model, together, Donovan and Holguin created WTG's Fitness Division and in 2013, launched GIVE Fitness.

With Working To Give, 50% of its profits are reinvested in the firm to sustain growth, and the other 50% is contributed to the local community. Since its opening, the GIVE Fitness club has acquired over 3,000 members and donated more than $50,000 to Atascadero-area initiatives. A member of the Fitness Industry Technology Council, Josh Donovan believes it's important for the industry to integrate technology into the prospect and member experience to truly connect with consumers to understand them at their deepest needs and desires.

Listen To Episode 021 As Josh Uncovers
  • What Josh has learned over the past three years when it comes to understanding what technologies help club operations the absolute most.
  • Why GIVE Fitness is a "cashless environment" with no membership staff or sales team and why all sales are integrated through the website.
  • How to use technology to change the way for-profit businesses and nonprofit businesses interact
  • How to sustain nonprofit efforts combined with profitable health clubs in the fitness industry
  • Why being fluid and flexible when creating a culture in your health club is paramount
  • Why using social media in real time is a powerful tool for transparency and trust ability
  • Understanding the GIVE Fitness mission: "To exceed member expectations at every opportunity with fitness facilities that are maintained, affordable, accessible and safe."
  • Why giving members something they truly can belong to will increase revenue and lower attrition
  • With the obesity epidemic in our country, why the GIVE Fitness ownership deemed it imperative to open up the market in order to make fitness more accessible and affordable to the community of Atascadero.
  • On a larger scale, why GIVE Fitness has established a vision to "Transform the fitness industry by becoming pillars in the communities in which we conduct business. We will do this by generously donating 50% of our profits to programs that strengthen personal character, create value in people and provide opportunities for personal growth."
Top 3 Takeaways From The Show
  • Josh believes that you don't use people to get things, you use the things to help people. It's important to understand what your members want and what your members need. The first step when selecting and in using any piece of technology is to have a grasp on who you're serving and why they want you to serve them.
  • Josh and his business partner Matt are demonstrating that it is possible and profitable to have both a non-profit and for-profit business model using technology to thrive in our ever-changing fitness space. By providing an accessible fitness center for real people to come in, and driving sales through a cashless environment, this outside the box thinking has produced great results for GIVE Fitness.
  • With transparency in business for both nonprofits and for profit companies, in working together they must have a focus on communicating to staff that with all the technology devices out there, how do they use them to really help members? Because this entire process, in the end, is all about the member experience.
Power Quotes From Josh

"The heart of our business at GIVE Fitness is giving. We give 50% of our profits back to the community where we do business, so in order for that to happen we have to be a profitable fitness center first. Hitting member expectations and exceeding them becomes paramount because that has to happen before we have any funds to give. The obesity epidemic is real and it's something that I'm really passionate about. This is why I want to provide an accessible fitness center for people to better their lives, add years to their lives, and truly participate." - Josh Donovan on the Fitness + Technology Podcast

"In using new technologies, we had the unique opportunity in starting from the ground up to be intentional around creating our culture and to have it be something very specific. We all live in a world that's real time, so if I post something on Facebook about the gym and then post something about my personal life, our members don't see any differentiation around that." - Josh Donovan on the Fitness + Technology Podcast

Resources Mentioned From Josh Support This Podcast Thanks To Our Outstanding Sponsors

  • Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

021 #IHRSA2017 LIVE: The Importance of APIs, Using Fitness Technology To Give

Jaksot(191)

Servicing Boutique Studios & Key Trends In The Space With Lisa Kuecker

Servicing Boutique Studios & Key Trends In The Space With Lisa Kuecker

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Lisa Kuecker to the show. Lisa is the Founder of Studio Grow, a client service firm that helps boutique studios in their every day operational challenges. Today, Lisa joins Bryan to share her background with Studio Grow as well as her insights and experience in the industry space. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in attending Boutique Fitness Celebration, please visit: https://www.eventbrite.com/e/boutique-fitness-celebration-tickets-557789010947 If you're interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 32:24: "None of us know everything." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:31: Bryan opens the show by introducing Lisa and talking about their shared background. 9:26: Bryan asks Lisa how she got involved in the space and why she did it. 14:00: Lisa talks about why she founded Studio Grow. 17:52: Lisa shares her insights on some of the biggest challenges and key trends in the boutique studio fitness space. 23:18: Lisa highlights the opportunities and growth in the market. 26:35: Bryan and Lisa talk about competition between big box brands and boutiques. 31:07: Bryan wraps up the show by asking Lisa to impart her pearls of wisdom to the listeners. Bullet List of Resources: https://studiogrow.co/ https://studiogrow.co/podcast/ https://prolonfmd.com/ Guest Contact Information: https://www.linkedin.com/in/lisa-kuecker-655965129/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

14 Maalis 202336min

Sustaining Tech Innovation & Winning Personalization With Hugo Braam

Sustaining Tech Innovation & Winning Personalization With Hugo Braam

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Hugo Braam to the show. Hugo is the Founder of VirtuaGym, a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. First launched in 2008, Virtuagym has grown into an all-in-one solution for client coaching, membership management, billing, scheduling, access control and more. It's integrated mobile fitness apps offer solutions for exercise and nutrition guidance, progress tracking, and online coaching. Today, Hugo joins Bryan in a conversation about the nexus of VirtuaGym and their thoughts on healthcare, fitness, and technology. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in learning more about FITC's survey report, please visit: https://www.slideshare.net/Bryankorourke/fitness-industry-technology-council-2023-survey-reporet If you're interested in learning more about FIBO 2023, please visit: https://www.fibo.com/de-de.html One Powerful Quote: 38:37: "A life of entrepreneurship is not defined by how brilliant you are or your eye for opportunity. It's defined by your ability to take a beating." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:27: Bryan opens the show by asking Hugo to share his story behind starting VirtuaGym. 6:05: Hugo shares his views on accessibility and sustainability on technology innovation. 11:20: Bryan and Hugo talk about club operators investing in their legacy technology systems. 21:16: Bryan and Hugo articulate on gamification as the component for user experience and personalization. 28:20: Hugo shares his views on personalization and hyper-personalization. 33:05: Bryan and Hugo talk about practical solutions to people's health preservation. 36:36: Bryan wraps up the show by asking Hugo to share his pearls of wisdom to the listeners. Bullet List of Resources: https://virtuagym.com/ https://fitnation.co/ Guest Contact Information: https://www.linkedin.com/in/hugobraam/ https://twitter.com/hugobraam https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

28 Helmi 202342min

Evolving Legacy Tech Stacks & Other Areas of Innovation With Alex Peacock

Evolving Legacy Tech Stacks & Other Areas of Innovation With Alex Peacock

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Alex Peacock to the show. Alex is the Founder of LeisureLabs, a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry. LeisureLabs works with a wide range of platforms to allow clients to focus their development on true innovation and differentiated experiences for their brand. Alex was previously CEO of Netpulse, CCO at Sweatworks, and has over two decades of experience in building and scaling companies across the fitness technology space. Today, Alex joins Bryan in an insightful and pragmatic conversation on the future of technology and how to consider different aspects of it for commercial fitness business. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF If you're interested in learning more about The World Active Forum, please visit: https://www.europeactive.eu/news/world-active-forum If you're interested in attending FITC's upcoming webinar on The Future of Fitness Content, please visit: bit.ly/FITCFutureOfContent One Powerful Quote: 30:22: "Technology is very rarely a miracle cure. It's usually an accelerator, and that can be a good thing or a bad thing." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:59: Bryan opens the show by asking Alex to share his background. 7:30: Bryan and Alex talk about evolving legacy tech stacks for products and experiences. 13:50: Bryan asks Alex about some of the hard lessons undertaking these initiatives. 17:03: Bryan inquires with Alex about not scoping these initiatives. 20:51: Alex articulates on no code solutions and how these help. 27:20: Alex highlights the big areas of innovation that are going to become significant. 30:19: Bryan wraps up the show with Alex imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://leisurelabs.co.uk/ https://www.strategyzer.com/canvas Guest Contact Information: https://www.linkedin.com/in/alexpeacock/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

21 Helmi 202333min

Training With A Disability & Thoughts On The Industry With Pieter Schuitermaker

Training With A Disability & Thoughts On The Industry With Pieter Schuitermaker

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Pieter Schuitermaker to the show. Bryan invited Pieter to be a guest on the podcast after meeting him at Virtuagym's FitNation Event in Amsterdam. Today, Pieter joins Bryan to share his story and thoughts on the industry space as an inspiration to all who live with a disability. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention One Powerful Quote: 18:57: "Go train for yourself and not for other people." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:17: Bryan opens the show by asking Pieter how they met and his interest in the fitness space. 11:44: Pieter talks about opening his own business. 14:08: Bryan inquires with Pieter about the particular challenges people with disabilities have going to fitness centers. 16:06: Pieter highlights the technology he is using in his business. 18:30: Pieter shares his pearls of wisdom to the listeners. 19:37: Bryan asks Pieter about education and specialized training for disabled people. Bullet List of Resources: https://www.fitnesszondergrenzen.nl/ Guest Contact Information: https://www.instagram.com/ptpietert/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Helmi 202322min

Blockchain, Metaverse, & Other Tech Applications With Mo Iqbal

Blockchain, Metaverse, & Other Tech Applications With Mo Iqbal

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mo Iqbal to the show. Mo is the Founder of Sweatworks, a creative technology agency that helps brands create health and fitness technology products to be more accessible to users. Today, Bryan interviews Mo on this subject including blockchain, metaverse, and other pragmatic tech applications. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention One Powerful Quote: 32:13: "Pick the things that are meaningful to you, and as the leader pick a direction, and go. You will gain a lot more respect from that." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:13: Bryan opens the show by asking Mo about his background. 8:17: Bryan inquires with Mo about how he thinks people's view of technology has evolved. 10:39: Bryan and Mo talk about why people migrate to the latest technology. 13:44: Bryan asks Mo about his views on upgrading legacy technology applications. 18:36: Mo gives his viewpoints on Web 3.0 and his practical advice for new technology adoption. 25:28: Mo elaborates more on data, machine learning, and AI. 31:47: Bryan wraps up the show with Mo sharing his final pearls of wisdom to the listeners. Bullet List of Resources: https://www.sweatworks.com/ Guest Contact Information: https://www.linkedin.com/in/miqbalsweatworks/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Helmi 202335min

Mastering Content Production & Other Key Strategies With Bogdan Predusca

Mastering Content Production & Other Key Strategies With Bogdan Predusca

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Bogdan Predusca to the show. Bogdan is the CEO & Co-Founder of Hyperhuman, an AI-powered video production and delivery platform made for the health & fitness industry. Hyperhuman allows companies all over the world to produce and offer smart, on-demand content that boosts customer retention and drives positive, health outcomes. Today, Bryan joins Bogdan in a conversation on some of his insights about content production and his strategy to helping your business. If you're interested in attending FIBO 2023, please visit: https://www.fibo.com/de-de.html If you're interested in attending IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: 16:08: "But the why and what should be what do I want to achieve for my customers. What are the health outcomes that I want to present. The success stories I want to achieve for them. That dictates the digital content strategy and all the efforts that we are solving for them." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan opens the show by asking Bogdan about his work in the wearable technology market. 5:44: Bogdan shares why he helped co-found Hyperhuman. 9:15: Bogdan explains to the listeners what Hyperhuman's technology specifically does for their clients. 11:44: Bogdan talks about case studies and the ideas for how they benefit customers. 14:58: Bryan inquires with Bogdan on his views about content production. 17:01: Bogdan highlights some of his views about the future of content. 20:19: Bogdan shares his observations about developing and using AI tools. 23:46: Bogdan imparts his advice to listeners on their technology journey. 28:38: Bryan wraps up the show with Bogdan as he shares his final thoughts to the listeners. Bullet List of Resources: https://www.linkedin.com/in/bogdanpredusca/ https://hyperhuman.cc/ Guest Contact Information: https://www.linkedin.com/in/bogdanpredusca/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

26 Joulu 202231min

Crafting A Winning Fitness Business Strategy With Jason Stowell

Crafting A Winning Fitness Business Strategy With Jason Stowell

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Jason Stowell to the show. Jason is the Senior Director of Business Development at JCC of Greater Buffalo. Jason has sold over 19,000 fitness agreements over his career making him one of the highest producers in the industry today. With over twenty-six years of experience, Jason now provides professional development, strategic planning, talent management, and expert level sales training throughout the fitness industry. You may also recognize him as the host of the Fitness Business Podcast as well as his "Empowered Sales System" program for fitness professionals. Today, Jason joins Bryan on a conversation on the dynamics of pricing, competition, and technology and how to craft a winning, fitness business strategy. If you're interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: "The relationships we create should be transformative, not simply transactional." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:16: Bryan opens the show by asking Jason about his observations on technology impacting personal training. 7:42: Bryan continues the conversation with Jason on diagnosing health solutions. 12:09: Bryan asks Jason about technology and its varying perception in the market. 17:52: Bryan follows up with Jason on hiring and retaining great talent as a winning formula for your business. 24:19: Jason shares his top issues he is focused on right now. 27:32: Bryan wraps up the show with Jason imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/jasonrstowell/ https://www.jccbuffalo.org/ https://fitnessbusinesspodcast.com/ Guest Contact Information: https://www.linkedin.com/in/jasonrstowell/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

13 Joulu 202233min

Using Technology To Help Members Succeed With Will Dahlgren

Using Technology To Help Members Succeed With Will Dahlgren

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience. If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join One Powerful Quote: 33:41: "You don't know what you don't know." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:35: Bryan opens the show by asking Will to share what InBody does for a member. 6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey. 10:30: Bryan and Will discuss aligning InBody's sales and service offerings to an operator. 13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them. 18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going. 22:48: Will shares his advice to operators that want to adopt this technology for their business. 31:55: Bryan wraps up the show with Will imparting his final comments to the listeners. Bullet List of Resources: https://www.linkedin.com/in/willdahlgren/ https://inbodyusa.com Guest Contact Information: https://www.linkedin.com/in/willdahlgren/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

15 Marras 202235min

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