023 The Truth About Health Clubs & Behavior Change - Jan Middelkamp
Fitness + Technology18 Huhti 2017

023 The Truth About Health Clubs & Behavior Change - Jan Middelkamp

Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data?

Specifically, how do we plug-in actionable coaching, marketing, and touch points to millions of health club members across the globe that will actually elicit sustainable behavior change?

This is one of my favorite episodes we've had on the podcast, and I know you're going to love the insight and expertise of today's guest Jan Middelkamp from Europe Active. If you've been curious or hungry for the information that's going to impact your fitness business from a virtual or face-to-face coaching standpoint, this is going to be a powerful episode for you because were diving into the topics and coaching models that will impact both your ROI and club operations.

Jan Middelkamp is Development Director at HDD Group and the CEO of BlackBoxPublishers. With over 35 years of high level experience in the fitness industry, Jan is now working on a PhD in exercise behavior of members in fitness clubs at the Behavioral Science Institute of the Radboud University in the Netherlands.

He also is a board member of EuropeActive in Brussels and the author of over 10 books, including The state of research in the global fitness industry (2012); Member retention in fitness clubs (2013); EuropeActive retention reports (2013, 2014, and 2015); Essentials of motivation and behavior change (2015).

Listen To Episode 023 As Jan Uncovers
  • Understanding "The Essentials of Motivation and Behavior Change" which Bryan O'Rourke was a key contributor to and why Jan spearhead this book to impact behavior change integrations in our space
  • Understanding how behavior change can positively impact attrition rates in health clubs and boutiques
  • Why Jan believes we are just in the "beginning stages" of how behavior change will apply to our fitness industry
  • The landscape and the integration of behavior change models in the fitness industry in regards to clubs
  • Understanding the transtheoretical behavior change model in fitness
  • Uncovering the commonalities and pitfalls to why behavior change models do not come to completion for well-intentioned members in health clubs
  • Why behavior change does not occur in a single stage; the 5 key stages within a successful program
  • Why we need a "cocktail" of behavior change factors to really help people in a sustainable way
  • Unpacking Jan's vantage point on the 3 types of behavior change in regards to habits:
  • Big habit: Working with a trainer 2-3 times per week
  • Medium habit: Easy to implement, walking at lunch, take the stairs, ect.
  • Light habit: Tiny habits, 10 squats, take the stairs, stand up every 30 minutes
  • Reductionism thinking and how it does not apply to the current member in our modern industrialized society
  • How to make the health club technology a key ecosystem for the club member's fitness journey
  • Why Jan believes that smart technology can be a window into the "missing piece" that will give our industry the insights and behaviors that are most pivotal for clients
  • What are the major disruptions when we look at the crossroads of technology and behavior change
Top 3 Takeaways From The Show
  • Jan believes that as we move forward, the health club must be the "fitness technology hub" that pulls all the lifestyle information of the member together in one place. If you look at your member only through the attendance behavior lens, you may have some information but you're missing a lot of other important items you'll need if your clients will have long-term and sustainable results.
  • For lifelong behavior change, you have to oversee the consumer's habits in total and that's where technology is important. If technology will be used to pull the right information together, we have to include customized solutions to see what members do in other settings outside the club. In the coaching base from the fitness center via personal trainers, we must make the right informational choices based on the data at hand.
  • The current reality is that the researched and validated behavior change models are currently disconnected from the majority of health clubs in the industry. In other words, the application of identifying the specific needs, motives, and goals of the client simply aren't always there. Jan believes if we truly want to motivate someone, we have to understand their intrinsic and extrinsic motivation factors and plug those into their journey. With the demands of our current society and deleterious health factors on the rise, sustainable behavior change models are the "secret sauce" that owners and operators must pay attention to when we look at this crossroad of technology and fitness.
Power Quotes From Jan

"Technology is great for measuring the base situation and in measuring a client's current status. However, I see a huge advantage of measuring something that is out of your sight as a coach. If you're a trainer working with the client a couple times a week and you also want to positively impact their other lifestyle factors, there are now many wearable technologies to monitor them which I strongly believe in." - Jan Middelkamp on the Fitness + Technology Podcast

"People are not only going to a gym, so if you are a health club owner or operator, we believe at Europe Active that the health club should be the hub of fitness technology. From there, you can coach people in different settings which becomes pivotal. If you only want to pull members into the club you are missing a big part of the health and fitness picture." - Jan Middelkamp on the Fitness + Technology Podcast

Resources Mentioned From Jan Support This Podcast Thanks To Our Outstanding Sponsors

  • Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Jaksot(191)

Servicing Boutique Studios & Key Trends In The Space With Lisa Kuecker

Servicing Boutique Studios & Key Trends In The Space With Lisa Kuecker

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Lisa Kuecker to the show. Lisa is the Founder of Studio Grow, a client service firm that helps boutique studios in their every day operational challenges. Today, Lisa joins Bryan to share her background with Studio Grow as well as her insights and experience in the industry space. If you're interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you're interested in attending Boutique Fitness Celebration, please visit: https://www.eventbrite.com/e/boutique-fitness-celebration-tickets-557789010947 If you're interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 32:24: "None of us know everything." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:31: Bryan opens the show by introducing Lisa and talking about their shared background. 9:26: Bryan asks Lisa how she got involved in the space and why she did it. 14:00: Lisa talks about why she founded Studio Grow. 17:52: Lisa shares her insights on some of the biggest challenges and key trends in the boutique studio fitness space. 23:18: Lisa highlights the opportunities and growth in the market. 26:35: Bryan and Lisa talk about competition between big box brands and boutiques. 31:07: Bryan wraps up the show by asking Lisa to impart her pearls of wisdom to the listeners. Bullet List of Resources: https://studiogrow.co/ https://studiogrow.co/podcast/ https://prolonfmd.com/ Guest Contact Information: https://www.linkedin.com/in/lisa-kuecker-655965129/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

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Sustaining Tech Innovation & Winning Personalization With Hugo Braam

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This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Jason Stowell to the show. Jason is the Senior Director of Business Development at JCC of Greater Buffalo. Jason has sold over 19,000 fitness agreements over his career making him one of the highest producers in the industry today. With over twenty-six years of experience, Jason now provides professional development, strategic planning, talent management, and expert level sales training throughout the fitness industry. You may also recognize him as the host of the Fitness Business Podcast as well as his "Empowered Sales System" program for fitness professionals. Today, Jason joins Bryan on a conversation on the dynamics of pricing, competition, and technology and how to craft a winning, fitness business strategy. If you're interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: "The relationships we create should be transformative, not simply transactional." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:16: Bryan opens the show by asking Jason about his observations on technology impacting personal training. 7:42: Bryan continues the conversation with Jason on diagnosing health solutions. 12:09: Bryan asks Jason about technology and its varying perception in the market. 17:52: Bryan follows up with Jason on hiring and retaining great talent as a winning formula for your business. 24:19: Jason shares his top issues he is focused on right now. 27:32: Bryan wraps up the show with Jason imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/jasonrstowell/ https://www.jccbuffalo.org/ https://fitnessbusinesspodcast.com/ Guest Contact Information: https://www.linkedin.com/in/jasonrstowell/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

13 Joulu 202233min

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Using Technology To Help Members Succeed With Will Dahlgren

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