023 The Truth About Health Clubs & Behavior Change - Jan Middelkamp

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ernst De Neef. Ernst is the Co-Founder & CEO of Funxtion, an Amsterdam-based B2B SaaS digital fitness content platform company that empowers gym operators around the world with the ability to personalize and distribute digital fitness experiences to their members at scale. Today, Ernst joins Bryan in a conversation on Funxtion's operation and his insights on how to help businesses optimize their offerings. If you are interested in applying for our 2022 Innovation Award, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: 10:23: "Problems cannot be solved on the same level of awareness that created them." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:13: Bryan opens the show by inquiring with Ernst on his theory behind leading fitness technology innovation in the Netherlands. 6:59: Bryan asks Ernst to share why he started Funxtion. 12:25: Bryan and Ernst talk about the new evolution as a result of Funxtion's technology. 17:30: Bryan follows up with Ernst about some of the dynamics that operators need. 21:50: Ernst shares his pearls of wisdom to the listeners. 25:20: Ernst highlights the trends he sees will happen in the next 5 years. 27:22: Bryan wraps up the show with Ernst imparting his final words. Bullet List of Resources: https://www.linkedin.com/in/ernst-de-neef-312a251/ https://funxtion.com Guest Contact Information: https://www.linkedin.com/in/ernst-de-neef-312a251/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

1 Marras 202229min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well as discussing other key trends in gamification, personalization, and engagement. Learn more about Club Industry's Executive Summit: https://www.clubindustryshow.com Learn more about FitNation 2022 Edition: https://fitnation.co One Powerful Quote: 16:42: "You have to always stay in tune with your members. Understand their current motivations and tap into both intrinsic and extrinsic motivation drivers to keep them coming to sustain their motivation, and this is just an ongoing process that you have to do with your members." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:14: Bryan opens the show by asking Steve his view on the challenges in technology for gyms and how this started MoFit. 7:41: Bryan and Steve talk about intuitive user experience and providing real value. 9:56: Bryan inquires with Steve on his approach to engagement with MoFit and his thoughts about it. 14:42: Steve discusses the barriers and problems existing for clubs to keep member motivation. 17:50: Steve shares his views on proper personalization. 20:02: Bryan and Steve talk about the disparity in personalization and a single source solution. 23:14: Steve talks about his company MoFit. 27:03: Bryan wraps up the show with Steve sharing his advice for startups. Bullet List of Resources: https://www.linkedin.com/in/stevemaisonet/ https://www.mofit.io Guest Contact Information: https://www.linkedin.com/in/stevemaisonet/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

4 Loka 202230min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he's learned in marketing and helping gym owners scale to profitability. Learn more about FitNation 2022 Edition: https://fitnation.co Learn more about Club Industry's Executive Summit: https://www.clubindustryshow.com One Powerful Quote: 10:51: "What I learned in the process as far as best practice was that often times marketing and sales is really just being human and caring about the other person that you are connecting with." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:21: Bryan opens the show by asking George about his background. 6:31: George shares about starting his firm, Gym Pillars. 10:43: Bryan inquires with George what he learned from selling and marketing in the gym space. 13:55: Bryan and George talk about opportunities and challenges in marketing for gyms right now. 19:34: Bryan asks George about Gym Pillars and its business model. 25:23: Bryan and George talk about decoupling conversations of marketing from real business model profitability and operations. 29:26: Bryan and George talk about positioning your brand and adding value. 35:16: Bryan asks George to share about marketing, the key things to start, and think about. 43:29: Bryan wraps up the show with George sharing his final pearls of wisdom. Bullet List of Resources: https://www.linkedin.com/in/georgel1022/ https://www.willtocommit.com/ https://www.presskitnow.com/georgeliu Guest Contact Information: https://www.linkedin.com/in/georgel1022/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

23 Syys 202249min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 19:13: "I think one of the burdens of the fitness industry is there is an aversion to variable cost." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:13: Bryan opens the show by introducing the panel. 5:29: Bryan asks the panel how they are using integration technology in their respective roles. 11:09: Bryan asks the panel how operators can piece together their data platforms as a single source. 14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders. 21:52: Amie shares her perspective on marketing services as a single source of truth on data. 23:26: The panel shares their additional views on integration platforms impacting the fitness industry. 26:15: The panel shares their observations on integration platform tools for the fitness space. Bullet List of Resources: https://www.24hourfitness.com https://www.activewellness.com https://hapana.com https://www.middle.app https://www.perkville.com Guest Contact Information: https://www.linkedin.com/in/amie-boring/ https://www.linkedin.com/in/michaelrucker/ https://twitter.com/performbetter https://www.linkedin.com/in/jarronaizen/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

15 Kesä 202231min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi's performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in advance to Bryan's upcoming talk. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 29:39: "To be part of all of that, you have to accept technology, or you have to accept that technology is going to be part of your business and not just on the managing side of it." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:25: Bryan opens up the show by asking Shay his views on gamification. 7:55: Shay comments on Bryan's remarks on the enormity of gaming today. 10:31: Bryan asks Shay how he defines the metaverse. 16:38: Bryan inquires with Shay about decisions and fair exchanges in the metaverse. 24:41: Bryan and Shay talk about the experience around the dynamics of gamification and what solutions can be delivered in this format. 29:30: Bryan wraps up the show by asking Shay to impart his final advice to the listeners. Bullet List of Resources: https://www.spivi.com https://www.linkedin.com/in/shayamir/ Guest Contact Information: https://www.linkedin.com/in/shayamir/ https://twitter.com/ShayAmirSpivi https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

13 Kesä 202233min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes good friend, Alister Rollins to the show. Alister is the Founder & CEO of Move Technologies, a firm that provides clients with innovative branded digital products, all of which are designed to better monetize customer bases while keeping members physically active and connected with their brand and community. Today, Alister joins Bryan in an open conversation about digitization, tech trends, hyper-personalization, and entrepreneurship in the industry space. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 20:50: "I think trust is such a key word, and all brands need to be so focused on trust, and I believe trust is built of alignment, autonomy, and transparency. I think if you can deliver those three things to the consumer and to your potential future members and members, then you develop trust." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens the show by asking Alister about his general views on digitization in the fitness industry space. 8:08: Alister talks about why brands need expertise to help them understand the nuisances in digitization for their business. 9:54: Bryan asks Alister about his inspiration for the foundation of Move Technologies. 14:44: Bryan inquires with Alister about his thoughts in best practices on hyper-personalization. 17:17: Bryan continues the conversation with Alister on other dynamics in digitization and the implications for brands and their consumers. 23:28: Alister imparts his pearls of wisdom to listeners on what to consider for their technology and digitization strategy. 27:58: Bryan and Alister talk about entrepreneurship and the sustainability in venture capital investments coming into the market. 31:59: Bryan wraps up the show with Alister sharing his final thoughts to the listeners. Bullet List of Resources: https://www.linkedin.com/in/alister-rollins-151b8a1/ https://www.movetech.cc/ Guest Contact Information: https://www.linkedin.com/in/alister-rollins-151b8a1/ https://twitter.com/alisterrollins https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

12 Touko 202233min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Monique Nadeau to the show. Monique is the founder of EatLove, a San Francisco based digital health company specializing in personalized nutrition. Prior, Monique was an investment banker, the youngest Managing Director globally at Dresdner Kleinwort Wasserstein and did political work including advising on presidential campaigns and for other national leaders, developing moderate, results driven economic policies. Today, Monique joins Bryan in a conversation on EatLove and the intriguing technology behind it for personalizing nutrition. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 23:56: "I see the continuation of several of these trends only magnified where personalization is table-stakes." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:33: Bryan opens the show by asking Monique why she started EatLove. 5:26: Monique describes the uniqueness of the EatLove platform. 7:30: Bryan asks Monique to tell the story behind the algorithms of EatLove. 12:04: Bryan inquires with Monique about her challenges in building her concept of EatLove. 15:37: Bryan and Monique talk about fitness partners and how brands can coalesce their business solutions to create more value. 21:02: Monique shares her experiences about her clients. 23:55: Monique expresses her thoughts on sustainability and where the future of nutrition is going. 28:00: Bryan wraps up the show by asking Monique to impart her final pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/moniquenadeau/ https://www.eatlove.is Guest Contact Information: https://www.linkedin.com/in/moniquenadeau/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

28 Huhti 202232min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Allison Rand to the podcast. Allison is a digital marketing and content executive who has worked with a variety of brands on creative campaign development, content creation and distribution, social media, product development, and design. She is currently the VP of Marketing for YouFit Gyms, and today, Bryan discusses with her the principles of marketing and understanding its practicality in today's business world. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 6:53: "Everything's changed, but nothing's changed because, while the mediums have become more sophisticated and the content is allowed to be more sort of casual, we still yearn for community at home and in club. The way we create and the way we publish has completely evolved, but we're still all looking for the exact same thing." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:53: Bryan opens the show by introducing Allison's background into marketing. 6:31: Bryan asks Allison her perspective on content and the digitization of content. 7:44: Bryan and Allison talk about trust in community and the tools for influencer marketing. 10:42: Bryan and Allison talk about having the right partners and right attitude to avoid big mistakes and false assumptions. 12:52: Bryan and Allison discuss marketing as an integral part of business. 17:43: Bryan inquires with Allison about how operators should manage member's data. 21:53: Allison shares her advice to listeners on what they should think about with third party vendors and data. 23:32: Allison shares her thoughts on content and content production for clubs and brands. 32:48: Bryan and Allison talk about attending IHRSA 2022. 34:42: Bryan wraps up the show by asking Allison to impart her final pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/allisonrand/ https://www.youfit.com Guest Contact Information: https://www.facebook.com/allison.rand https://www.linkedin.com/in/allisonrand/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

13 Huhti 202237min