#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

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#133: Transitioning Your Business

#133: Transitioning Your Business

We’re hitting Main Street this week to talk to someone who’s getting it done in a big way. Kent Lapp, CEO of Woodtex Products, joins us to talk about leadership, transitioning a family business, and h...

8 Helmi 201642min

#132: Todd Duncan—The New Rules of Customer Service

#132: Todd Duncan—The New Rules of Customer Service

How can you successfully run a business in today’s ever-changing marketplace? Todd Duncan, sales entrepreneur and best-selling author of The $6,000 Egg, says it’s all about creating emotional connecti...

1 Helmi 201641min

#131: Daymond John—Lessons From the Shark Tank

#131: Daymond John—Lessons From the Shark Tank

Shark Tank’s Daymond John joins the podcast this week to share his story and give great advice to get you going. An entrepreneur in every sense of the word, Daymond grew FUBU, a fashionable sportswear...

25 Tammi 201638min

#130: Jim Collins—How to Build an Enduring, Great Company

#130: Jim Collins—How to Build an Enduring, Great Company

Want to create a company that’s built to last or take your business from good to great? Then listen in because one of our favorite guests is joining us for a unique conversation about both. Jim Collin...

18 Tammi 201639min

#128: Verne Harnish—What’s Holding Your Business Back?

#128: Verne Harnish—What’s Holding Your Business Back?

What’s the fundamental weakness that keeps companies from scaling up? Verne Harnish, the best-selling author of one of our favorite books, Mastering the Rockefeller Habits, joins us to discuss what’s ...

4 Tammi 201644min

#127: Our Top Podcasts of 2015

#127: Our Top Podcasts of 2015

We’re highlighting some of our favorite podcast interviews of the year. Check out these great conversations with: Donald Miller John C. Maxwell Gretchen Rubin Patrick Lencioni Shawn Achor Austin...

28 Joulu 201553min

#125: Leading Within Limits

#125: Leading Within Limits

Is it possible to successfully lead when you’re faced with many limitations? Yes you can, says this week’s featured guest, Mike Hamilton. The former athletic director at The University of Tennessee an...

14 Joulu 201543min

 #124: Seth Godin—It's Always Your Turn

#124: Seth Godin—It's Always Your Turn

Do you ever wonder what’s holding you back? Marketing guru and best-selling author Seth Godin joins the show to answer this important question, plus he'll discuss the power of being childlike and leap...

7 Joulu 201533min

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