#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

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#123: The Secret to Setting Goals That Work

#123: The Secret to Setting Goals That Work

Want to create goals that last? Then listen in because we’re featuring Dave explaining the five components you need to make your goals more than just “maybe someday” dreams. On the same theme, EntreLe...

30 Marras 201526min

#122: Col. Littleton—The Art of Craftsmanship

#122: Col. Littleton—The Art of Craftsmanship

Col. Littleton: This designer and small-business owner is known for his upscale, hand-crafted leather goods sold all over the world. He’s also an EntreLeader who truly believes in following the Golden...

23 Marras 201535min

#121: Shawn Achor—How Happiness Fuels Your Success

#121: Shawn Achor—How Happiness Fuels Your Success

Positive psychology expert Shawn Achor joins for a fascinating conversation on happiness and how it can change your world and your organization. Through his years of research, this former Harvard prof...

16 Marras 201540min

#120: Robert Kiyosaki—Persevering Through Fear

#120: Robert Kiyosaki—Persevering Through Fear

How do you fight through panic when everything seems to be going wrong? Millionaire entrepreneur Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, joins us to share his story on conquering f...

9 Marras 201538min

#119: John O'Leary—Living an Inspired Life

#119: John O'Leary—Living an Inspired Life

If you are ready to overcome your challenges and celebrate the joy of today and the possibility of tomorrow, you have found the right place. On this week’s podcast, John O’Leary shows you how to take ...

2 Marras 201549min

#118: Finding Your Greatness

#118: Finding Your Greatness

Mega marketing expert Lewis Howes joins the podcast to share the tips and habits he’s gathered from interviewing “the greats.” It’s not about avoiding or neutralizing traumatic life experiences, he sa...

26 Loka 201544min

#117: Les Parrott—How Conflict Can Help You Win

#117: Les Parrott—How Conflict Can Help You Win

Can conflict be a healthy thing? Absolutely. And Les Parrott, renowned author and psychologist, tells how to deal with disagreements in a healthy way, so everyone wins. Dave Ramsey also stops by to sh...

19 Loka 201541min

#116: Building the Best Place to Work

#116: Building the Best Place to Work

Create an extraordinary workplace with the help of psychologist Ron Friedman, who joins us this week to discuss how to inspire and engage your team as well as how to get people more passionate about t...

12 Loka 201545min

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