#254: The Power of Curiosity with Chalene Johnson

#254: The Power of Curiosity with Chalene Johnson

If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit the EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide from EntreLeadership 2018 Small Business Marketing Trends Report from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(650)

#142: Jesse Itzler—Breaking the Routine to Get Better

#142: Jesse Itzler—Breaking the Routine to Get Better

Serial entrepreneur and Atlanta Hawks owner Jesse Itzler joins us to share his story of getting out of a rut and why every business owner needs to do the same. Warning, though: Itzler took it to the e...

11 Huhti 201648min

#141: Kansas City Royals—Building a Championship Culture

#141: Kansas City Royals—Building a Championship Culture

We’re talking baseball, business and so much more with two incredible guests this week. First up is Chicago Cubs second baseman Ben Zobrist. This consummate professional became a superstar with the Ka...

4 Huhti 20161h 8min

#140: Gary Kelly—How Southwest Airlines Cultivates Amazing Company Culture

#140: Gary Kelly—How Southwest Airlines Cultivates Amazing Company Culture

Is it possible to keep your company’s culture intact and offer unbelievable customer service—even when your business is growing fast? Gary Kelly, CEO of Southwest Airlines, believes you can. Even tho...

28 Maalis 201654min

#139: Donald Miller—Branding Your Story Part 2

#139: Donald Miller—Branding Your Story Part 2

Best-selling author Donald Miller returns to share more about what it means for you to tell your story the right way for your brand. He’s getting tactical, so grab a pen and notebook before joining us...

21 Maalis 201650min

#138: How to Market Without Everyone Hating You

#138: How to Market Without Everyone Hating You

EntreLeader Ryan Deiss, CEO of Digital Marketer, joins us for an in-depth conversation on small-business marketing. Ryan discusses how to avoid the trap of wearing out your customers and the balance b...

14 Maalis 201655min

#137: Seth Godin—Dealing With Change

#137: Seth Godin—Dealing With Change

Join marketing guru and best-selling author Seth Godin and Dave for an unprecedented conversation on making a difference in the marketplace, the new economy, and why you need to connect with your cust...

7 Maalis 201646min

#136: The Most Excellent Way to Lead

#136: The Most Excellent Way to Lead

We are diving deep into the heart of great leadership with Perry Noble, author and founding pastor of NewSpring Church in Anderson, South Carolina. Perry’s church has grown from a group of 15 people m...

29 Helmi 201642min

#135: The Beer That Changed the World

#135: The Beer That Changed the World

This month’s focus is family-owned business, and no one tells it better than Stephen Mansfield, the best-selling biographer of one of the world’s most famous brands. Stephen shares the story of the Gu...

22 Helmi 201653min

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