516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget. In this episode, you’ll learn: What happened during the first 60 days of SkinnyMeTea To conduct a product-for-post campaign How to negotiate with influencers The tiered micro influencer approach To track conversions through personalized codes and cost-per-click How to do a return for gifting through Instagram Stories Van Riel’s definition of creator vs. influencer Why working with an influencer co-founder is the fastest way to grow The “3 Rs” of finding quality influencers Why Twitch is an influencer gold mine The importance of direct-to-camera selling Why post-purchase surveys help track influencer impact And more influencer marketing tips… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build an...

23 Marras 201541min

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a ...

19 Marras 201549min

66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

However great it is, entrepreneurship is hard. It can mean disappointment. It can mean exhaustion. It can mean frustration. It can mean failure. Starting a business is less smooth sailing and more sto...

12 Marras 201540min

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to...

4 Marras 201555min

64: 8 Startups, 4 IPO's, Lost $35m of Investors Money to Paying Them Back $1b Each! Startup Lessons From Steve Blank

64: 8 Startups, 4 IPO's, Lost $35m of Investors Money to Paying Them Back $1b Each! Startup Lessons From Steve Blank

If you’re new to the startup space, Steve Blank is the biggest name in tech you haven’t heard of. A serial entrepreneur turned educator, in entrepreneurial circles he’s referred to as one of the “Godf...

29 Loka 201546min

63: The Secret Weapon to Success is No Longer a Secret with Tony Stubblebine from Coach.me

63: The Secret Weapon to Success is No Longer a Secret with Tony Stubblebine from Coach.me

Tony Stubblebine was not one of those 22-year-old tech startup CEOs, wearing hoodies and distributing profane business cards. He got his start as a sharp programmer, working alongside people like Ev W...

21 Loka 20151h 2min

62: The $100 Million Dollar Man, Chris Strode from Invoice2go

62: The $100 Million Dollar Man, Chris Strode from Invoice2go

All the most successful ideas in the world were when entrepreneurs realized that there was something about their current life that they wished could be done a little easier. The only difference betwee...

15 Loka 201540min

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

Today's episode is a little different than most, but as always it is one not to be missed.   If you've ever wondered how to harness the power of Email Marketing, this one will not only be an massive e...

7 Loka 201552min

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