516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget. In this episode, you’ll learn: What happened during the first 60 days of SkinnyMeTea To conduct a product-for-post campaign How to negotiate with influencers The tiered micro influencer approach To track conversions through personalized codes and cost-per-click How to do a return for gifting through Instagram Stories Van Riel’s definition of creator vs. influencer Why working with an influencer co-founder is the fastest way to grow The “3 Rs” of finding quality influencers Why Twitch is an influencer gold mine The importance of direct-to-camera selling Why post-purchase surveys help track influencer impact And more influencer marketing tips… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

A very long time ago before I even considered starting a business, I once read that the self storage industry was a brilliant business model, and a booming industry. Little did I know 4-5 years later ...

12 Maalis 201538min

33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

In the brave new world of business that has arisen with the growth of the web, there are many types of entrepreneurs. There is the planner, who plots every move from the beginning, never a scandal in ...

4 Maalis 201551min

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale:   This is an aggressive beer. You probably won’t like it. It is quite doubtfu...

22 Helmi 201549min

31: Buying Your Time Back With Outsourcing Guru Chris Ducker

31: Buying Your Time Back With Outsourcing Guru Chris Ducker

37,000 feet high in the air. Hurtling forward at hundreds of miles per hour. This was it. This was the scene. This was where Chris Ducker sat when he wrote his resignation letter – a step that helped ...

13 Helmi 201543min

30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

This episode is proudly sponsored by DesignHill - The World's #1 Marketplace for Custom Designs. If you go to designhill.com/promo/foundrmag, foundr listeners will get $40 off the contest posting fee ...

4 Helmi 201556min

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

This is a short episode of around 20 minutes. In this episode I answer your top 5 most popular questions. As I'm hearing from so many of you in our community, I'm finding a lot of commonalities in the...

28 Tammi 201526min

28: The Future of Content Marketing with Chris Brogan

28: The Future of Content Marketing with Chris Brogan

“What's the relationship-minded way that we can make cool stuff happen on the web?” “How do we use all these digital tools to be human at a distance?” “How do we make people feel like they're cared fo...

26 Tammi 201535min

27: Curing Stress & Anxiety as an Entrepreneur with Charlie Hoehn

27: Curing Stress & Anxiety as an Entrepreneur with Charlie Hoehn

Eight years ago, Charlie Hoehn had no job. He submitted application after application to no avail. Only two companies offered him employment. His choices? “Back-breaking labor and a pyramid scheme,” h...

20 Tammi 201547min

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