516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget. In this episode, you’ll learn: What happened during the first 60 days of SkinnyMeTea To conduct a product-for-post campaign How to negotiate with influencers The tiered micro influencer approach To track conversions through personalized codes and cost-per-click How to do a return for gifting through Instagram Stories Van Riel’s definition of creator vs. influencer Why working with an influencer co-founder is the fastest way to grow The “3 Rs” of finding quality influencers Why Twitch is an influencer gold mine The importance of direct-to-camera selling Why post-purchase surveys help track influencer impact And more influencer marketing tips… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

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Becoming one of the world’s most influential people on social media is no small feat. Author and entrepreneur Mari Smith explains that it comes down to a love of technology, and above all, a love of p...

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13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

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Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the pr...

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12: Building a Car From Scratch and Selling it - The Tom Car Story

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David Brim never meant to get into the car manufacturing business. He initially planned to import and sell the Tomcar Australia — an Israeli military vehicle — in Australia, but as things snowballed h...

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11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

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Growth Hacker TV launched on May 1st of last year and has taken the entrepreneurial world by storm. Co-founder Bronson Taylor has suddenly provided a place where experts on startup growth reveal their...

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10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

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