325 Sustainable Marketing by Michelle Carvill

325 Sustainable Marketing by Michelle Carvill

Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.

Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare.

Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing.

This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving, and maintaining these practices in any organization.

A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sustainable-marketing-michelle-carvill

Jaksot(579)

018 The Membership Economy by Robbie Kellman Baxter

018 The Membership Economy by Robbie Kellman Baxter

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter https://www.salesartillery.com/marketing-book-podcast/the-membership-economy-robbie-kellman-baxter

15 Touko 201525min

017 The Content Code by Mark Schaefer

017 The Content Code by Mark Schaefer

The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/content-code-mark-schaefer

8 Touko 201533min

016 Hooked by Nir Eyal

016 Hooked by Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir Eyal https://www.salesartillery.com/marketing-book-podcast/hooked-nir-eyal

1 Touko 201526min

015 Stand Out by Dorie Clark

015 Stand Out by Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/stand-out-dorie-clark

24 Huhti 201524min

014 The Professional Marketer by Tim Matthews

014 The Professional Marketer by Tim Matthews

The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews https://www.salesartillery.com/marketing-book-podcast/the-professional-marketer-tim-matthews

17 Huhti 201527min

013 Digital Relevance by Ardath Albee

013 Digital Relevance by Ardath Albee

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee

10 Huhti 201530min

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-experiences-7th-era-marketing-robert-rose

3 Huhti 201529min

011 The Mobile Commerce Revolution by Tom Webster

011 The Mobile Commerce Revolution by Tom Webster

The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-mobile-commerce-revolution-tom-webster

27 Maalis 201524min

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