User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast9 Loka 2018

User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

What is user-centered design and why should we care about it?

User-centered design is an approach to understanding your customer and designing an experience from their perspective.

Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.

In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.

Topics covered:

  • What user-centered design means for marketers
  • Why achieving user-centered design starts at the top
  • How to use analytics to understand what’s going wrong
  • Why you must examine the “content consumption” metric
  • How to approach your customer research
  • Why most buyer personas fail (and what to do instead)
  • The reason why you should focus on three key metrics
  • The difference between reporting vs. monitoring data


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Jaksot(309)

How to Have Better Ideas (Lessons From The Onion’s Creator)

How to Have Better Ideas (Lessons From The Onion’s Creator)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Tammi 202452min

How to Shake Up Industries That Hate Change (4 Principles)

How to Shake Up Industries That Hate Change (4 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Tammi 202440min

How April Dunford Built a 7-Figure Solo Consulting Biz

How April Dunford Built a 7-Figure Solo Consulting Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Tammi 202453min

How to Embrace Your Weirdness & Make Money From It

How to Embrace Your Weirdness & Make Money From It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Tammi 20241h 3min

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Tammi 202449min

4 ½ Psychological Biases Every Marketer Needs to Know

4 ½ Psychological Biases Every Marketer Needs to Know

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Joulu 202349min

How to Build an Authentic Social Presence Without Sounding Like a Bro

How to Build an Authentic Social Presence Without Sounding Like a Bro

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Joulu 202347min

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Joulu 202350min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
herrasmieshakkerit
rss-lahtijat
rahapuhetta
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-doulapodi
rss-bisnesta-bebeja
rss-sisalto-kuntoon
kultaiset-hoitajat
rss-uppoava-vn-laiva
rss-bisneksen-pehmea-puoli