How to Analyze Customer Research to Create Great Copy (3 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast12 Touko 2020

How to Analyze Customer Research to Create Great Copy (3 Steps)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?

My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies.

In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between

Topics covered:

  • How good customer research is not just research for research sake
  • The benefits of review, and testimonial mining
  • The consequences of not doing effective customer research
  • How changing just a few words can make your copy more vivid
  • What to look for in negative competitor reviews
  • How to translate all the data you collect into one page of copy
  • Why focusing purely on current customers is a big mistake
  • The principles and practicalities of writing good copy
  • How all writers are different and there’s no one way of writing
  • The questions to ask yourself as you read through your copy

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

26 Maalis 202456min

The BS-Free Guide to Building Communities That Last More Than 3 Months

The BS-Free Guide to Building Communities That Last More Than 3 Months

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Maalis 202457min

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Maalis 202454min

How to Find Undiscovered (Yet Profitable) Niches

How to Find Undiscovered (Yet Profitable) Niches

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Maalis 202454min

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

27 Helmi 202458min

How to Grow an Audience When No One Seems to Listen

How to Grow an Audience When No One Seems to Listen

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

20 Helmi 202453min

How To Have the B*lls To Do What You REALLY Want

How To Have the B*lls To Do What You REALLY Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

13 Helmi 202455min

How to Build an UNIGNORABLE Personal Brand

How to Build an UNIGNORABLE Personal Brand

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Helmi 202446min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi