Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

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UNEXPECTED CONVERSATION: Orson Welles

UNEXPECTED CONVERSATION: Orson Welles

In this episode, Rick connects with writer, director, and actor Orson Welles. His work spanning the worlds of radio, television, film, and theatre, Welles is widely regarded as “the ultimate auteur.”

18 Tammi 202541min

RZA

RZA

RZA is a rapper, producer, composer, actor, director, and the creative mastermind behind the hip hop group Wu-Tang Clan. Since the group’s classic 1993 debut, Enter the Wu-Tang (36 Chambers), he has p...

15 Tammi 20252h 29min

David Eagleman

David Eagleman

David Eagleman is a neuroscientist at Stanford University and a bestselling author. His neuroscience research spans the areas of brain plasticity, sensory substitution, human perception, synesthesia, ...

8 Tammi 20251h 20min

Bruce Johnston

Bruce Johnston

Bruce Johnston is a musician, singer, and songwriter, widely recognized for his influential role in the Beach Boys. Johnston began his musical career in high school, collaborating early-on with musici...

3 Tammi 20251h 44min

Mike Love

Mike Love

Mike Love is a singer, songwriter, and co-founder of the Beach Boys. In 1961, Love, alongside his cousins Brian, Dennis, and Carl Wilson, and their friend Al Jardine, defined the California sound of t...

1 Tammi 20251h 29min

Víkingur Ólafsson

Víkingur Ólafsson

Víkingur Ólafsson is a world-renowned Icelandic pianist. Celebrated for his profound artistry and visionary programming, he has performed with premier orchestras such as the Los Angeles Philharmonic, ...

25 Joulu 20242h 10min

Peter Thiel

Peter Thiel

Peter Thiel is an entrepreneur and investor. He is the co-founder and former CEO of PayPal, started in 1998, redefining the world of secure and fast e-commerce. Shortly thereafter, Thiel was the first...

18 Joulu 20242h

Ben Greenfield

Ben Greenfield

Ben Greenfield is a leading figure in health and wellness, renowned health consultant, New York Times bestselling author, and host of influential podcast, Boundless Life. Voted “America’s Top Personal...

11 Joulu 20241h 26min

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