Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(184)

Palmer Luckey

Palmer Luckey

Palmer Luckey is an inventor, innovator, and the founder of Oculus VR and Anduril Industries. At 16 years old, he built Oculus’ first offering, the Oculus Rift VR headset, eventually selling the compa...

16 Huhti 20252h 41min

Gene Simmons

Gene Simmons

Gene Simmons is the co-founder, bassist, and co-lead singer of KISS. Best known for his on-stage persona as “The Demon,” he became synonymous with the band’s theatrical performances and signature make...

9 Huhti 20253h 22min

Aravind Srinivas

Aravind Srinivas

Aravind Srinivas is the co-founder and CEO of Perplexity AI, the world’s first generally available conversation answer engine. Founded in August 2022 with Johnny Ho, Andy Konwinski, and Denis Yarats, ...

3 Huhti 20252h 18min

Mel Ziegler

Mel Ziegler

Mel Ziegler is the co-founder of Banana Republic and The Republic of Tea. In 1978, with $1,500 in savings and no prior business experience, he and his wife, Patricia Ziegler, launched Banana Republic,...

26 Maalis 20251h 24min

Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell is a journalist, author, and speaker, best known for digging into the quirks of human behavior and the hidden forces behind everyday life. He is the bestselling author of eight books,...

19 Maalis 20251h 29min

Dr. Paul Saladino

Dr. Paul Saladino

Dr. Paul Saladino is a double board-certified Physician Nutrition Specialist and a leading authority on the carnivore diet. After studying integrative medicine and nutritional biochemistry at the Univ...

14 Maalis 20252h 20min

UNEXPECTED CONVERSATION: Marlon Brando

UNEXPECTED CONVERSATION: Marlon Brando

In this episode, Rick connects with Marlon Brando, known as one of the greatest actors in history. From Broadway to film, his performances are recognized for their raw intensity and emotional depth.

8 Maalis 20251h 18min

Francis Ford Coppola

Francis Ford Coppola

Francis Ford Coppola is a critically acclaimed filmmaker, screenwriter, and producer, best known for directing The Godfather trilogy. A key figure in the New Hollywood movement of the later 20th centu...

5 Maalis 20252h

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