SEOLeverage - The SEO Podcast for Online Business Owners15 Loka 2021

050 - Weekly Blog Updates - Seriously?

In episode 50 of the SEOLeverage Podcast, Gert Mellak discusses the relevance of updating blog posts weekly. He argues that while frequency isn't crucial for SEO, the quality and relevance of content are key. He advises content creators to focus on refreshing or pruning content based on its relevance and performance.

Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEOLeverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to your website by publishing more often, that is wrong. In fact, Google doesn't really care about frequency, it cares more about what makes users happy or how relevant the article is.

Podcast Highlights:

00:00 Prologue

01:06 Introduction of the topic on blog posts

02:05 Does Google care about the frequency of your blog post?

03:04 Why was the question about publication frequency raised?

03:50 Deciding on whether to update or refresh your blog posts depends on the following:

Is it still relevant or valid to the users?
Your kind of industry e.g. technology-related industries
What articles are losing traction?

04:50 Why is a tracking system necessary to see if your articles need some work?

06:16 Gert Mellak's rule of thumb that applies to different industry sectors in regards to article updates.

07:20 Recap

08:01 End

Resources:

Past episodes mentioned by Gert:

Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth

https://seoleverage.com/podcast/039-can-ai-replace-your-writer/

Episode 41 - WordPress Page Builders with Justin Meadows

https://seoleverage.com/podcast/041-wordpress-page-builders-with-justin-meadows/

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

104 - Who Is Stealing Your Traffic?

In episode 104 of the SEOLeverage Podcast, Gert Mellak addresses how competitors can steal your website traffic, particularly through brand name searches. He explains strategies to combat this issue, ...

16 Kesä 20235min

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a s...

9 Kesä 20235min

102 - Website Design and AI with Greg Merrilees

In episode 102 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees explore how AI is transforming website design. They discuss the benefits and limitations of AI tools like ChatGPT, addressing ...

26 Touko 202337min

101 - Podcast Monetization with Jeff Mendelson

In episode 101 of the SEOLeverage Podcast, Jeff Mendelson joins Gert Mellak to discuss podcast monetization strategies. They highlight the importance of understanding your podcast's purpose, building ...

19 Touko 202330min

100 - SEOLeverage Celebrates 100 Podcast Episodes

In episode 100 of the SEOLeverage Podcast, Gert Mellak celebrates the podcast's milestone, sharing key insights and memorable moments from previous episodes. He reflects on expert interviews, discussi...

12 Touko 202313min

099 - Search Intent Mismatch

In episode 99 of the SEOLeverage Podcast, Gert Mellak discusses the issue of "search intent mismatch," where website content doesn't meet user expectations based on their search queries. He offers str...

24 Maalis 20234min

098 - Automation in Marketing with Thomas Helfrich

In episode 98 of the SEOLeverage Podcast, Gert Mellak and Thomas Helfrich discuss the role of automation in marketing. They explore how AI can enhance tasks like content creation and social media mana...

3 Maalis 202332min

097 - Legal Tips for Online Businesses with Heather Pearce

In episode 97 of the SEOLeverage Podcast, Gert Mellak and Heather Pearce Campbell discuss essential legal tips for online businesses. They cover topics like intellectual property protection, the impor...

24 Helmi 202339min