SEOLeverage - The SEO Podcast for Online Business Owners21 Tammi 2022

062 - SEO for Online Courses

In episode 62 of the SEOLeverage Podcast, Gert Mellak discusses how online course creators can use SEO to enhance their visibility and attract more students. He emphasizes the importance of valuable content, keyword research, and building trust through lead magnets. The episode provides actionable tips for leveraging SEO to boost course sales.

Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site.

SEO is very good for online course creators and in this episode you will learn how to use SEO to best amplify your online courses. Ready your pen and paper to take down some notes and let's delve in.

Podcast Highlights:

00:01 Prologue

00:41 Two things that Gert realised with the kind of clientele his agency, SEO Leverage have.

02:01 Introduction of the topic on the role of SEO for online course creators.

02:18 Working backwards, what are the ways that made people interact with you before deciding to purchase? (...How does SEO come into play when people decide that an online course is the right one for them?)

04:42 How does Google decide whether to send free traffic to your website?

06:09 Why is Keyword Research essential when creating content that should rank it on page one of Google?

08:19 What is the next logical step and how to build up that trust in your lead magnets?

11:28 Recap

13:01 End

Resources:

Previous episode mentioned - Episode 056 - How to Improve Your Lead Magnet

https://seoleverage.com/podcast/056-how-to-improve-your-lead-magnet/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

104 - Who Is Stealing Your Traffic?

In episode 104 of the SEOLeverage Podcast, Gert Mellak addresses how competitors can steal your website traffic, particularly through brand name searches. He explains strategies to combat this issue, ...

16 Kesä 20235min

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a s...

9 Kesä 20235min

102 - Website Design and AI with Greg Merrilees

In episode 102 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees explore how AI is transforming website design. They discuss the benefits and limitations of AI tools like ChatGPT, addressing ...

26 Touko 202337min

101 - Podcast Monetization with Jeff Mendelson

In episode 101 of the SEOLeverage Podcast, Jeff Mendelson joins Gert Mellak to discuss podcast monetization strategies. They highlight the importance of understanding your podcast's purpose, building ...

19 Touko 202330min

100 - SEOLeverage Celebrates 100 Podcast Episodes

In episode 100 of the SEOLeverage Podcast, Gert Mellak celebrates the podcast's milestone, sharing key insights and memorable moments from previous episodes. He reflects on expert interviews, discussi...

12 Touko 202313min

099 - Search Intent Mismatch

In episode 99 of the SEOLeverage Podcast, Gert Mellak discusses the issue of "search intent mismatch," where website content doesn't meet user expectations based on their search queries. He offers str...

24 Maalis 20234min

098 - Automation in Marketing with Thomas Helfrich

In episode 98 of the SEOLeverage Podcast, Gert Mellak and Thomas Helfrich discuss the role of automation in marketing. They explore how AI can enhance tasks like content creation and social media mana...

3 Maalis 202332min

097 - Legal Tips for Online Businesses with Heather Pearce

In episode 97 of the SEOLeverage Podcast, Gert Mellak and Heather Pearce Campbell discuss essential legal tips for online businesses. They cover topics like intellectual property protection, the impor...

24 Helmi 202339min