SEOLeverage - The SEO Podcast for Online Business Owners4 Helmi 2022

064 - Still Relying on Facebook Ads Alone?

In episode 64 of the SEOLeverage Podcast, Gert Mellak addresses the risks of relying solely on Facebook ads for marketing. He discusses the benefits of diversifying digital marketing strategies, including SEO and email marketing, to ensure consistent and reliable customer engagement and traffic.

Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage with your content. There are many other channels available so you don't just have to rely on just one channel like Facebook ads.

Podcast Highlights:

00:01 Prologue

00:57 Introduction of the topic

02:56 The difference between Facebook Ads and SEO.

04:56 Why should your business not rely on Facebook ads alone?

06:31 The importance of having an email marketing system in place. (...How to get email addresses through SEO?)

09:08 Call to Action

09:33 End

Resources:

The ERICA SEO Framework: https://seoleverage.com/seo-consulting/

Active Campaign - https://www.activecampaign.com/

Ontraport - https://ontraport.com/

MailChimp - https://mailchimp.com/

ConvertKit - https://convertkit.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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088 - How to write Helpful Content - with Katrina McKinnon

In episode 88 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon discuss how to create helpful content. They emphasize the importance of storytelling, visual elements, and clear, user-focuse...

9 Syys 202242min

087 - Grow Your Online Course With the Right Keywords

In episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right...

2 Syys 20228min

086 - Digging Deeper on Your Numbers

In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as...

26 Elo 20229min

085 - Branding and Emotional Intelligence with Christina Aldan

In episode 85 of the SEOLeverage Podcast, Gert Mellak and Christina Aldan discuss the importance of branding and emotional intelligence. They explore how consistent messaging aligned with core values ...

22 Heinä 202243min

084 - Soft Conversions

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses...

15 Heinä 20226min

083 - Data Driven SEO

In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how...

1 Heinä 20227min

082 - Branding in Google

In episode 82 of the SEOLeverage Podcast, Gert Mellak discusses the importance of branding on Google. He highlights the role of reputation management, ensuring that your brand appears positively in se...

24 Kesä 20227min

081 - Inside the Head of a Search User

In episode 81 of the SEOLeverage Podcast, Gert Mellak explores the thought process of search users. He emphasizes the importance of aligning website content with search intent to enhance user satisfac...

17 Kesä 20225min