SEOLeverage - The SEO Podcast for Online Business Owners4 Helmi 2022

064 - Still Relying on Facebook Ads Alone?

In episode 64 of the SEOLeverage Podcast, Gert Mellak addresses the risks of relying solely on Facebook ads for marketing. He discusses the benefits of diversifying digital marketing strategies, including SEO and email marketing, to ensure consistent and reliable customer engagement and traffic.

Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage with your content. There are many other channels available so you don't just have to rely on just one channel like Facebook ads.

Podcast Highlights:

00:01 Prologue

00:57 Introduction of the topic

02:56 The difference between Facebook Ads and SEO.

04:56 Why should your business not rely on Facebook ads alone?

06:31 The importance of having an email marketing system in place. (...How to get email addresses through SEO?)

09:08 Call to Action

09:33 End

Resources:

The ERICA SEO Framework: https://seoleverage.com/seo-consulting/

Active Campaign - https://www.activecampaign.com/

Ontraport - https://ontraport.com/

MailChimp - https://mailchimp.com/

ConvertKit - https://convertkit.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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080 - Conversion Rate Optimization You Can Do Today with Kurt Philip

In episode 80 of the SEOLeverage Podcast, Gert Mellak and Kurt Philip discuss actionable conversion rate optimization (CRO) strategies. They explore optimizing website elements like call-to-action but...

10 Kesä 202231min

079 - SEO in Real Estate

In episode 79 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specific to the real estate industry. He discusses the importance of targeting specific keywords rather than generic terms...

3 Kesä 20227min

078 - What to Focus on with SEO

In episode 78 of the SEOLeverage Podcast, Gert Mellak focuses on prioritizing effective SEO strategies amidst the overwhelming information available. He emphasizes the importance of setting clear goa...

27 Touko 20225min

077 - How You Are Wasting Your Time with SEO - And What to Do Instead

In episode 77 of the SEOLeverage Podcast, Gert Mellak highlights common time-wasting activities in SEO and suggests more effective alternatives. He discusses the pitfalls of publishing content frequen...

20 Touko 202210min

076 - Why Does SEO Take So Long

In episode 76 of the SEOLeverage Podcast, Gert Mellak explores why SEO results often take a long time, discussing the impact of competition, content quality, and Google's evolving algorithms. He empha...

13 Touko 202210min

075 - SEO for SaaS Companies with James Scherer

In episode 75 of the SEOLeverage Podcast, Gert Mellak talks with James Scherer about SEO strategies for SaaS companies. They discuss the differences in content marketing approaches between SaaS firms...

6 Touko 202247min

074 - SEO Experiments

In episode 74 of the SEOLeverage Podcast, Gert Mellak discusses the importance of SEO experiments to understand what strategies work best for specific websites. He provides a framework for conducting ...

29 Huhti 20228min

073 - SEO Migrations

In episode 73 of the SEOLeverage Podcast, Gert Mellak covers the complexities of SEO migrations. He discusses the potential pitfalls, such as ranking drops and content loss, and provides a checklist f...

22 Huhti 20226min