103 - Stop Wasting Money on Paid Ads

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement.

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.

In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.

Listen to this episode and let SEOLeverage's team of experts support you in taking control of how your brand can land on Google's first page in search results.

Podcast Highlights:

00:00 Prologue

00:39 Podcast Intro

00:49 Introduction of the episode topic

01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking?

03:08 What is active search branding?

04:51 Closing

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Jaksot(100)

088 - How to write Helpful Content - with Katrina McKinnon

088 - How to write Helpful Content - with Katrina McKinnon

In episode 88 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon discuss how to create helpful content. They emphasize the importance of storytelling, visual elements, and clear, user-focuse...

9 Syys 202242min

087 - Grow Your Online Course With the Right Keywords

087 - Grow Your Online Course With the Right Keywords

In episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right...

2 Syys 20228min

086 - Digging Deeper on Your Numbers

086 - Digging Deeper on Your Numbers

In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as...

26 Elo 20229min

085 - Branding and Emotional Intelligence with Christina Aldan

085 - Branding and Emotional Intelligence with Christina Aldan

In episode 85 of the SEOLeverage Podcast, Gert Mellak and Christina Aldan discuss the importance of branding and emotional intelligence. They explore how consistent messaging aligned with core values ...

22 Heinä 202243min

084 - Soft Conversions

084 - Soft Conversions

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses...

15 Heinä 20226min

083 - Data Driven SEO

083 - Data Driven SEO

In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how...

1 Heinä 20227min

082 - Branding in Google

082 - Branding in Google

In episode 82 of the SEOLeverage Podcast, Gert Mellak discusses the importance of branding on Google. He highlights the role of reputation management, ensuring that your brand appears positively in se...

24 Kesä 20227min

081 - Inside the Head of a Search User

081 - Inside the Head of a Search User

In episode 81 of the SEOLeverage Podcast, Gert Mellak explores the thought process of search users. He emphasizes the importance of aligning website content with search intent to enhance user satisfac...

17 Kesä 20225min

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