517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like. In this episode, you’ll learn: Why they spent two and a half years in the ideation phase How they accidentally overordered their first product batch The origins of their fictional marketing character “Vi” The marketing challenges around a regulated product Why having a global mindset is critical for beauty brands The pros and cons of owning your formula What you need to pitch mass retailers like Sephora or Mecca How to test formulations with real people Product development and formulation timing tips And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

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What You’ll Learn in This Episode In this episode, Jake Kassan, co-founder of MVMT Watches, reveals the emotional rollercoaster of building and selling a business for $100M—and what came after. He s...

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558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

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557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

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In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000. Jess dives deep into the power of brand voice, why trad...

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556: From Broke to $100M+ in SaaS – Dan Martell (Best of Foundr) [VIDEO]

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555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic

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554: How She Made 10M at 27 Years Old Selling Skincare | Rachael Wilde

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In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand. She talks about discovering...

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553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma

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552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

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