080 | Steven Sashen, Founder of Xero Shoes

Buckle up, because this is a wild ride into the world of minimalist shoes with Xero Shoes founder Steven Sashen. Steve declined an offer on Shark Tank and ended up turning his small company into a $12 million dollar brand focused on the natural form of running. Even in the golden era of max cushion shoes, his company continues to find a dedicated consumer base. He's not afraid to spell out and defend his running philosophy in this interview.

In the intro, we talk about our training, the Barkley Marathons, Gate River Run, and Eliud Kipchoge's continued dominance in winning the Tokyo Marathon.

Check out Xero shoes: https://xeroshoes.com

This episode is sponsored by Inside Tracker, which helps you optimize your body and running, using science and technology to deliver ultra-personalized guidance for your training and health. Drop listeners save 20% on any product (no code necessary): https://www.insidetracker.com/dropin