316. How Much Should I Budget For Ads?

In this episode of the Dropship Podcast, we dive into the nitty-gritty of setting a budget for Google Shopping ads when starting your dropshipping business.

We recommend starting with around $30 a day, which is about $900 a month, to get enough impressions and clicks.

We also talk about the importance of being patient and willing to take some risks, as initial ad spend might not immediately translate into profit.

The key takeaway? Start small, focus on acquiring customers, and build momentum over time. Don’t stress about immediate profits—think long-term growth!

Links

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/call⁠⁠⁠⁠⁠⁠⁠ - Ready to start your high ticket dropshipping journey with Ben and Jon's guidance and help? Jump on a free call with one of our team members today to learn what that looks like.

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it.

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Bullet Points

- Importance of setting a reasonable budget for Google Shopping ads when starting a dropshipping business

- Insights into potential outcomes of different budget levels

- Suggested starting budget of $30 a day for Google Shopping ads

- Addressing concerns of potential risks and fear of not seeing immediate return on ad spend

- Emphasizing patience and willingness to live with a level of risk when starting a business

- Value of acquiring customers at break-even in the beginning

- Focus on long-term growth and value of the business rather than immediate profits

- Encouragement to take the first step and start with small actions to build momentum in the business

- Importance of setting achievable goals and gradually progressing

- Sharing personal experience of becoming more profitable over time

Timestamps

Setting a Budget for Google Shopping Ads (00:00:00)

Jon discusses the importance of starting with a reasonable budget for Google Shopping ads and the potential outcomes of different budget levels.

The Sweet Spot Budget for Google Shopping Ads (00:01:09)

Jon recommends starting with a budget of $30 a day for Google Shopping ads and explains the reasoning behind this amount.

Understanding the Risks and Benefits of Ad Spend (00:03:51)

Jon emphasizes the importance of finding a balance in ad spend, discussing the risks and benefits associated with different budget levels.

The Value of Break-Even Sales (00:11:55)

John and Ben explain the significance of acquiring customers at break-even in the beginning stages of the business.

Taking the First Step (00:16:48)

Jon encourages listeners to take the first step in starting their business, emphasizing the importance of small actions to build momentum.

Feeling Momentum (00:18:33)

Encouragement to take small steps to build momentum and progress in business.

Defining Success (00:19:35)

Success is defined as making progress each day, not just focusing on numbers or revenue.

Taking the First Step (00:20:21)

Encouragement to start the dropshipping journey and a promotional offer for starting a store.