Plateaus Broken! The Story of Micro Gainz from its Founder

Plateaus Broken! The Story of Micro Gainz from its Founder

Mike Reed, the founder of Micro Gainz, joined the podcast to discuss this company's founding, growth over time, current status, and future.

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Show Notes

  • (0:10) What are some other things people should know about you outside of business? Interests, hobbies, family, etc.
  • (2:08) What was the original idea behind Micro Gainz? What did you see in the market that led you to think a new gym equipment brand was a good idea?
  • (9:20) It started as just a side hustle. How were you managing your days during that time?
  • (11:59) When did you know the company was going to make it? Can you also explain the growth from year to year before the pandemic?
  • (14:15) How did 2020 change your business?
  • (17:53) Favorite product release from over the years?
  • (18:55) Can you share some failure or mistake stories as you've built this company?
  • (22:58) Plans to add more products this year?
  • (26:47) Where would you like to be in 5 years?
  • (29:33) You’re very active on social media. How important do you think it is for businesses like yours? Do you think some of your success results from your persistence in this area?
  • (34:03) DIY vs. Buy. We talked about this in our most recent Inventor’s podcast, but could you go over your thoughts on this in the home gym space again?
  • (38:30) What is something that keeps you up at night these days?
  • (40:30) Do you have any products you've tested but didn't end up going for?
  • (42:20) How have you juggled being a business owner and family man over the years?

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