EP12: The New Language of Retail, with Norman De Greve from CVS

EP12: The New Language of Retail, with Norman De Greve from CVS

In this episode our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand. Wendy and Norm discuss: How digital has changed and how companies must communicate with shoppersThe impact of COVID19The importance for retailers to build their own brand and messagesHow to build trustHow retailers and...

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