#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Jaksot(292)

#52 - What is a Directly Responsible Individual? (Ben Grynol & Scott Klein)

#52 - What is a Directly Responsible Individual? (Ben Grynol & Scott Klein)

Levels Head of Growth, Ben Grynol, sat down with Head of Product, Scott Klein, to discuss our approach to the Directly Responsible Individual (DRI) process here at Levels. Learn what a DRI is, what th...

13 Joulu 202150min

#51 - The science of breathwork (Emily Hunter & Mike Haney)

#51 - The science of breathwork (Emily Hunter & Mike Haney)

Levels' Head of Content, Mike Haney, sat down down with Emily Hunter, Registered Dietitian, Co-Founder and Head of Product of Othership: Breathing App (formerly known as Inward Breathwork). The app al...

9 Joulu 202140min

#50 - Changing the economics of an industry (Austen Allred & Ben Grynol)

#50 - Changing the economics of an industry (Austen Allred & Ben Grynol)

Levels' Head of Growth, Ben Grynol, sat down with Austen Allred, CEO of Bloom Institute of Technology, formerly Lambda School, to discuss his approach to career-focused and lower-risk education and ho...

6 Joulu 202159min

#49 - Solving synchronicity with asynchronous communication (Sam Corcos, Andrew Conner & Scott Klein)

#49 - Solving synchronicity with asynchronous communication (Sam Corcos, Andrew Conner & Scott Klein)

Levels CEO, Sam Corcos, sat down with Head of Product, Scott Klein, and Head of Engineering, Andrew Conner, to discuss the complexities and best approaches to asynchronous communication. Sign Up to G...

3 Joulu 20211h

#48 - Metabolism Mentor (Austin McGuffie & Tom Griffin)

#48 - Metabolism Mentor (Austin McGuffie & Tom Griffin)

Levels Head of Partnerships, Tom Griffin, sat down with content creator, Austin McGuffie AKA Metabolism Mentor, to discuss his journey with metabolic health and how to communicate complex ideas. Sign...

1 Joulu 202153min

#47 - Surprising symptoms & diseases tied to insulin resistance & metabolism (Ben Bikman & Casey Means)

#47 - Surprising symptoms & diseases tied to insulin resistance & metabolism (Ben Bikman & Casey Means)

Many diseases traditionally associated with aging have a metabolic root cause, including seemingly-unrelated conditions like tinnitus and gallbladder stones. But with a metabolic origin (specifically ...

29 Marras 202157min

#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)

#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)

Levels' Head of Growth, Ben Grynol, and Andy Schabelman, one of the first 30 employees at Airbnb who led their international expansion initiatives, sat down to discuss the nuances and complexities of ...

26 Marras 202135min

#45 - How to read a nutrition paper (Matt Laye & Mike Haney)

#45 - How to read a nutrition paper (Matt Laye & Mike Haney)

Mike Haney, Head of Content at Levels, sat down with Dr. Matt Laye, to discuss Matt's approach to deconstructing research based articles and what it means to actually digest a scientific based article...

24 Marras 202156min

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