#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Jaksot(291)

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

Communication and communication platforms – specifically in a work setting – can lead to increased productivity, or can unfold as a distraction mechanism for urgency. Unfortunately, for most companies...

30 Syys 202148min

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

For parents, feeding kids a balanced diet can feel like an uphill battle. People are surrounded by fast, convenient and highly processed food items, which can make the idea of 'meal time' easier to ge...

27 Syys 202150min

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

Dr. Sara Gottfried – a pioneer in health, research, and education – has seen more than 25,000 patients over the past two decades. She's a physician scientist, who graduated from Harvard Medical School...

23 Syys 20211h 23min

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

Mike Barwis has spent more than 30 years training professional athletes to be their best. But, it's not just physical performance that Mike focuses on during training sessions. Rather, he believes tha...

20 Syys 202157min

#23 – Mindset & metabolic health (Mike DiDonato & Ben Grynol)

#23 – Mindset & metabolic health (Mike DiDonato & Ben Grynol)

When Mike DiDonato was 19 years old, his father passed away suddenly. This experience changed the way that Mike looked at the world. When faced with adversity, Mike focused on mindset to take his well...

13 Syys 202140min

#22 - Building startup culture from the ground up | Marc Randolph, Co-Founder of Netflix & Sam Corcos

#22 - Building startup culture from the ground up | Marc Randolph, Co-Founder of Netflix & Sam Corcos

A startup needs to create and establish a company culture in the beginning in order for the team to thrive and grow as the company scales. Understandably, it may seem counterintuitive to focus on inta...

6 Syys 202150min

#21 – The Coke Challenge (Josh Clemente, Josh Mohrer & Ben Grynol)

#21 – The Coke Challenge (Josh Clemente, Josh Mohrer & Ben Grynol)

As a society, we're surrounded by many foods that have added sugar and are highly processed. However, when people see data that shows them the implications of consuming these items, they often change ...

30 Elo 202148min

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol)

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol)

Dorothy Kilroy, an Advisor to Levels, grew up in a small town in Ireland. As such, Dorothy was exposed to a tightly knit group of friends and acquaintances, which influenced her outlook on community g...

23 Elo 202143min

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