#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Jaksot(291)

#11 – One billion data points (Andrew Conner & Ben Grynol)

#11 – One billion data points (Andrew Conner & Ben Grynol)

Andrew Conner, co-founder and Head of Engineering at Levels, spends a lot of time thinking about how the product will scale. In order to scale effectively, the infrastructure for the product will need...

21 Kesä 202141min

#10 – Food for thought (Casey Means & Ben Grynol)

#10 – Food for thought (Casey Means & Ben Grynol)

Casey Means, Chief Medical Officer and one of the co-founders of Levels, changed her outlook on food at a young age. When she was 14 years old, she realized that food, and the philosophy behind it, wa...

14 Kesä 202155min

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

In 2013, Sam Corcos, CEO and one of the co-founders of Levels, had a revelation when it came to media consumption. He realized that consuming information which was pushed upon him, specifically the ne...

7 Kesä 202155min

#8 – The raise (Josh Clemente & Ben Grynol)

#8 – The raise (Josh Clemente & Ben Grynol)

In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world. Sign Up to Get Your Free...

31 Touko 202136min

#7 – Trust the process (Josh Clemente & Ben Grynol)

#7 – Trust the process (Josh Clemente & Ben Grynol)

When the team started growing at Levels, Josh felt an innate sense of responsibility. But, it wasn’t bringing on new team members that was top of mind. Rather, he felt pressure to make Levels a succes...

24 Touko 202139min

#6 – Laying the rails (Josh Clemente & Ben Grynol)

#6 – Laying the rails (Josh Clemente & Ben Grynol)

In the fall of 2019, the Levels team continued building the infrastructure needed to move the company into Beta. One of the requirements of being able to distribute CGMs to people was having a network...

17 Touko 202125min

#5 – No turning back (Josh Clemente & Ben Grynol)

#5 – No turning back (Josh Clemente & Ben Grynol)

In the summer of 2019, things started moving forward for Josh & Sam, as the two of them got traction with Levels. The company was no longer called Frontier Biometric, and both investors and friends al...

10 Touko 202133min

#4 – The juice cart (Josh Clemente & Ben Grynol)

#4 – The juice cart (Josh Clemente & Ben Grynol)

In April of 2019, Josh turned 30 and was about to move on from Frontier Biometric. At that point, he had been working on the project for more than a year and had exhausted all channels to get traction...

3 Touko 202142min

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