#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focused on Partnerships.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


At Halo, one of the core strategies for creating awareness about their technology was to run a podcast tour – an initiative where the Halo team appeared on a significant number of podcasts in short period of time.

When Tom joined Levels, one of the first initiatives that he undertook was a podcast tour. Luckily, he had the right playbook in his back pocket.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(13:58) – Partnerships aren’t always clear-cut
(17:180 – Tap your network
(26:07) – Be the type of company people want to help
(28:43) – Use your network to connect
(31:25) – Make it easy for your network to help you
(36:43) – Scale up your organic relationships
(37:53) – Be intentional with your time
(39:39) – Focus only on what’s essential
(40:43) – Invest your time strategically
(41:14) – Weigh the trade-offs

Transcripts & Show Notes

Jaksot(292)

#254 - The writing of ‘Good Energy,’ your guide to taking charge of your metabolic health | Dr. Casey Means & Mike Haney

#254 - The writing of ‘Good Energy,’ your guide to taking charge of your metabolic health | Dr. Casey Means & Mike Haney

Writing an evidence-based nonfiction book requires time, dedication, and a true passion for the content. Dr. Casey Means and her brother Calley Means joined forces to create their book “Good Energy: T...

14 Touko 20241h 24min

#253 - What is insulin resistance and why does it matter? | Dr. Rob Lustig & Dr. Dominic D’Agostino - (Replay)

#253 - What is insulin resistance and why does it matter? | Dr. Rob Lustig & Dr. Dominic D’Agostino - (Replay)

Insulin resistance is when cells stop responding to insulin’s signal to uptake glucose. It’s a hallmark of prediabetes, Type 2 diabetes, and other forms of metabolic dysfunction, and it manifests as s...

9 Touko 20241h 17min

#252 - Why nutrition matters for brain health and how to modify your diet | Dr. Georgia Ede & Dr. Dominic D’Agostino - (Replay)

#252 - Why nutrition matters for brain health and how to modify your diet | Dr. Georgia Ede & Dr. Dominic D’Agostino - (Replay)

The ketogenic diet is a low-carbohydrate, high-fat diet that has proven benefits for brain health. Research shows that the keto diet helps ease symptoms of some mental health conditions, including dep...

25 Huhti 20241h 14min

#251 - How to track your macros for fat loss and muscle gain | Josh Clemente & Dominic D'Agostino

#251 - How to track your macros for fat loss and muscle gain | Josh Clemente & Dominic D'Agostino

Not all calories are equal. Tracking your macronutrient intake, using AI capabilities, can help you improve your body composition, facilitate weight loss, and boost exercise performance. The three mac...

18 Huhti 20241h 47min

#250 - Is fructose a driver of Alzheimer’s disease? | Dr. Richard Johnson & Dr. Rob Lustig - (Replay)

#250 - Is fructose a driver of Alzheimer’s disease? | Dr. Richard Johnson & Dr. Rob Lustig - (Replay)

Fructose and its byproduct uric acid may play a role in the development of Alzheimer’s, thanks to an evolutionary adaptation hijacked by the modern diet. Fructose can be directly consumed, or the body...

11 Huhti 20241h 4min

#249 - The links between gastrointestinal health, metabolic health, and fertility | Dr. Robin Rose & Ben Grynol - (Replay)

#249 - The links between gastrointestinal health, metabolic health, and fertility | Dr. Robin Rose & Ben Grynol - (Replay)

Gastrointestinal health, metabolic health, and fertility are all linked. The gut microbiome impacts other microbiomes in the body, which can then impact the ability to conceive. Our gut microbiomes ar...

28 Maalis 202457min

#248 - A low-carb diet may boost exercise performance and health | Professor Tim Noakes & Josh Clemente - (Replay)

#248 - A low-carb diet may boost exercise performance and health | Professor Tim Noakes & Josh Clemente - (Replay)

High-carbohydrate diets and carbohydrate loading have been long-standing tenets of athletic training and competition, but newer research indicates a low-carbohydrate diet may be more beneficial for pe...

14 Maalis 20241h 3min

#247 - Why sleep is one of the key aspects of your metabolic health | Mike Haney & Ben Grynol - (Replay)

#247 - Why sleep is one of the key aspects of your metabolic health | Mike Haney & Ben Grynol - (Replay)

Your sleep routine is one of the most important aspects of your metabolic health. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health...

29 Helmi 202424min

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