#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

When most companies start, they are single-threaded companies. More specifically, companies start with one product or revenue stream and evolve. Amazon is a great example of a company that has built an ecosystem. The company started as an e-commerce site for selling books, and now has a number of inter-related businesses that make up the entire Amazon ecosystem.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl⁠


Netflix is an example of a company that started as a single-threaded company and has, for the most part, remained that way since its inception.

As we build Levels, we often think about the way that our company will evolve – will it be an ecosystem for health, or will we remain focused on monitoring glucose? In this episode, David Rosenthal, (VC and Host of Acquired Podcast), dives deep into what it takes to build an ecosystem around a company.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

LINKS

Listen to the Acquired Podcast

Join the Acquired Slack Community

David Rosenthal on Twitter

Ben Gilbert on Twitter


(07:31) - Why you can't model the stock market
(12:35) - Why you don't want to be 23andMe
(13:29) - The importance of optionality in marketplaces
(15:34) - The evolution of eBay as an ecosystem
(25:47) - The dangers of platform risk
(36:39) - Can you start out building a platform
(46:54) - To go enterprise or focus on community
(01:05:08) - Letting emergent behavior drive platform direction

Transcripts & Show Notes

Jaksot(292)

#36 - Building community, tribalism, and the principle of People Like Us Do Things Like This (Seth Godin & Ben Grynol)

#36 - Building community, tribalism, and the principle of People Like Us Do Things Like This (Seth Godin & Ben Grynol)

When building a community, there's one principle which lays the foundation for every community and culture around the world – People Like Us Do Things Like This. It's a sense of tribalism, and a conce...

1 Marras 202146min

#35 – Building our Engineering Team (Michael Mizrahi & Andrew Conner)

#35 – Building our Engineering Team (Michael Mizrahi & Andrew Conner)

Oftentimes, in hiring processes, companies have a sense of leverage over prospective candidates. However, with Levels, this isn't the path that we take – we don't want to sell candidates, and we don't...

28 Loka 202135min

#34 – Growth experiments & playbooks (Wiz Abdulla & Ben Grynol)

#34 – Growth experiments & playbooks (Wiz Abdulla & Ben Grynol)

Growth at an early-stage startup involves running series of experiments to learn about a hypothesis. Growth is not based a specific playbook, or a prescriptive plan that people can transfer from one c...

25 Loka 20211h 10min

#33 – Inbox zero & time management (Sam Corcos, Casey Means & Ben Grynol)

#33 – Inbox zero & time management (Sam Corcos, Casey Means & Ben Grynol)

Inbox zero – it's taken the email world by storm and has been popularized by startups, like Superhuman. But, everyone seems to have their own process for managing emails and prioritizing tasks. Someti...

21 Loka 20211h

#32 – Personal Socrates (Marc Champagne & Mike Haney)

#32 – Personal Socrates (Marc Champagne & Mike Haney)

Marc Champagne started out his career in the corporate world. After a decade of working in roles across sales, analytics, and product management, he took a leap and started a company – KYO – a journal...

18 Loka 202155min

#31 – The future of hardware for continuous glucose monitoring (Josh Clemente & Ben Grynol)

#31 – The future of hardware for continuous glucose monitoring (Josh Clemente & Ben Grynol)

As a company focused on metabolic health and continuous glucose monitoring, it's important for Levels to be on the forefront of technology. For our team, it means that we must understand what's possib...

14 Loka 202152min

#30 – Who let Colonel Mustard into the mansion? (Dr. Robert Lustig & Dr. Casey Means)

#30 – Who let Colonel Mustard into the mansion? (Dr. Robert Lustig & Dr. Casey Means)

In September of 2021, Dr. Robert Lustig participated in a Book Club with the Levels Community, where he discussed his latest book – Metabolical. For the session, Dr. Casey Means, Co-founder & Chief Me...

11 Loka 202133min

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

Mental models allow us to take shortcuts when makings decisions. The heuristics that create the foundation of mental models can be stacked on top of each other to form new mental models, when solving ...

7 Loka 20211h 6min

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