#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(06:34) - Recognize who you are serving
(08:55) - The trade-off between privacy & personalization
(10:36) - The importance of trust
(18:39) - Creating community
(26:23) - The power of super users
(32:59) - Subscription and “forever” transactions
(35:36) - Optimizing long term relationships
(41:04) - Subscription fatigue

Transcripts & Show Notes

Jaksot(292)

#132 - Murillo’s journey on Levels’ software engineering team | Murillo Nicácio De Marães & Ben Grynol

#132 - Murillo’s journey on Levels’ software engineering team | Murillo Nicácio De Marães & Ben Grynol

After getting introduced to Sam Corcos, CEO and Co-Founder, Murillo started contracting right away in early 2020 as one of the first developers at Levels. He got pulled into the company culture early ...

13 Kesä 202242min

#131 - Building in public: Transparency, confidence, and ownership | CEO Sam Corcos & Mike DiDonato

#131 - Building in public: Transparency, confidence, and ownership | CEO Sam Corcos & Mike DiDonato

At a startup, or any company for that matter, you have the choice to keep the business strategy and culture private… or you can build in public. Building in public inspires an environment of transpare...

10 Kesä 202218min

#130 - On working with family at a startup | Josh Clemente, Mercy Clemente, & Ben Grynol

#130 - On working with family at a startup | Josh Clemente, Mercy Clemente, & Ben Grynol

At a small startup, siblings working together would normally be a disaster. But Josh Clemente and his sister Mercy Clemente found a way to work well together and maintain a positive family relationshi...

9 Kesä 202248min

#129 - Unschooling: Embracing unstructured learning at home | Dave ten Have & Dr. Casey Means

#129 - Unschooling: Embracing unstructured learning at home | Dave ten Have & Dr. Casey Means

How could unstructured learning help your children? Here’s a look into how a Levels team member is “unschooling” his kids using the self-directed, unstructured methods and how it differs from homescho...

8 Kesä 20221h 6min

#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually wort...

6 Kesä 202250min

#127 - Where metabolic health and culture converge | Dhru Purohit & Austin McGuffie

#127 - Where metabolic health and culture converge | Dhru Purohit & Austin McGuffie

What are the unique metabolic health experiences of South Asian and Black communities? In this candid conversation between serial entrepreneur and health and wellness investor Dhru Purohit and content...

2 Kesä 202257min

#126 - How to be a digital nomad | Sam Corcos, Dr. Casey Means, Mike Haney, and Steph Coates

#126 - How to be a digital nomad | Sam Corcos, Dr. Casey Means, Mike Haney, and Steph Coates

When you work at a remote company, you have the unique option to be a digital nomad. Since Levels is a fully remote and async startup, our teammates have the option to travel anywhere in the world and...

30 Touko 20221h 54min

#125 - Countless STARTUP Milestones in Just One Year - Levels in 2021 | Josh Clemente & Ben Grynol

#125 - Countless STARTUP Milestones in Just One Year - Levels in 2021 | Josh Clemente & Ben Grynol

So much can happen in just one year at a startup: Crucial milestones like team growth, fundraising, and launches happen very fast. Josh Clemente and Ben Grynol reflect on Levels’ 2021 milestones becau...

26 Touko 202251min

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