#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(295)

#135 - Finding open-mindedness and changing “no” to “yes” | Mike Haney & Ben Grynol

#135 - Finding open-mindedness and changing “no” to “yes” | Mike Haney & Ben Grynol

When you come into any new job position, it can be hard to go against your years of experience and be open-minded to change. But here’s how to change your (or someone else’s) “no” to “yes” by being op...

22 Kesä 202252min

#134 - Startup operations, infrastructure, & scaling it all | Chris Jones, Michael Mizrahi, & Ben Grynol

#134 - Startup operations, infrastructure, & scaling it all | Chris Jones, Michael Mizrahi, & Ben Grynol

When it comes to building a tech startup, operations is one of the main foundations because it’s needed to operationalize the product that exists. In this episode, three Levels’ team members discuss i...

20 Kesä 202253min

#133 - How celebrity health coach and holistic nutritionist Kelly LeVeque uses CGMs in her practice | Metabolic health with Kelly LeVeque & Dr. Lauren Kelley-Chew

#133 - How celebrity health coach and holistic nutritionist Kelly LeVeque uses CGMs in her practice | Metabolic health with Kelly LeVeque & Dr. Lauren Kelley-Chew

Celebrity health coach and holistic nutritionist Kelly LeVeque gets to know her clients on a deeply personal level; she wants to know exactly how you live your life in order to help you to start to ma...

16 Kesä 202257min

#132 - Murillo’s journey on Levels’ software engineering team | Murillo Nicácio De Marães & Ben Grynol

#132 - Murillo’s journey on Levels’ software engineering team | Murillo Nicácio De Marães & Ben Grynol

After getting introduced to Sam Corcos, CEO and Co-Founder, Murillo started contracting right away in early 2020 as one of the first developers at Levels. He got pulled into the company culture early ...

13 Kesä 202242min

#131 - Building in public: Transparency, confidence, and ownership | CEO Sam Corcos & Mike DiDonato

#131 - Building in public: Transparency, confidence, and ownership | CEO Sam Corcos & Mike DiDonato

At a startup, or any company for that matter, you have the choice to keep the business strategy and culture private… or you can build in public. Building in public inspires an environment of transpare...

10 Kesä 202218min

#130 - On working with family at a startup | Josh Clemente, Mercy Clemente, & Ben Grynol

#130 - On working with family at a startup | Josh Clemente, Mercy Clemente, & Ben Grynol

At a small startup, siblings working together would normally be a disaster. But Josh Clemente and his sister Mercy Clemente found a way to work well together and maintain a positive family relationshi...

9 Kesä 202248min

#129 - Unschooling: Embracing unstructured learning at home | Dave ten Have & Dr. Casey Means

#129 - Unschooling: Embracing unstructured learning at home | Dave ten Have & Dr. Casey Means

How could unstructured learning help your children? Here’s a look into how a Levels team member is “unschooling” his kids using the self-directed, unstructured methods and how it differs from homescho...

8 Kesä 20221h 6min

#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually wort...

6 Kesä 202250min

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