#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(291)

#75 - What is Product and what does a Product Manager do? (Sam Corcos & Lenny Rachitsky)

#75 - What is Product and what does a Product Manager do? (Sam Corcos & Lenny Rachitsky)

Levels CEO, Sam Corcos, sat down with Lenny Rachitsky, an early team member of Airbnb and one of our Levels investors. Sam and Lenny deconstructed the idea of a PM, Product Manager, as well as what it...

17 Helmi 202246min

#74 - Developing, iterating, and scaling cultural values - (Michael Mizrahi & Maziar Brumand)

#74 - Developing, iterating, and scaling cultural values - (Michael Mizrahi & Maziar Brumand)

Levels Head of Operations, Michael Mizrahi, and Head of Business, Maz Brumand, sat down to discuss the concept of cultural values and how it applies to our own culture here at Levels. Sign Up to Get ...

14 Helmi 202252min

#73 - Giving and receiving feedback in a remote-first work environment (Ben Grynol & Michael Mizrahi)

#73 - Giving and receiving feedback in a remote-first work environment (Ben Grynol & Michael Mizrahi)

How easy is it for you to give and receive feedback at work—and how does feedback work remotely and with an async culture? Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl...

10 Helmi 202247min

#72 - From big tech to startup (Ben Grynol & Maz Brumand)

#72 - From big tech to startup (Ben Grynol & Maz Brumand)

Levels Head of Growth, Ben Grynol, sat down with Head of Business, Maz Brumand, to chat about Maz's journey from Apple to Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.li...

7 Helmi 202245min

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing. Sign Up to Get Your Free Ult...

3 Helmi 202249min

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.  Sign Up to Get Your Free Ultimate Guid...

2 Helmi 20221h 20min

#69 - How sugar affects kids (Austin McGuffie & Dr. Robert Lustig)

#69 - How sugar affects kids (Austin McGuffie & Dr. Robert Lustig)

Content Creator, Austin McGuffie, AKA Metabolism Mentor, sat down with Levels advisor and author of Metabolical, Dr. Robert Lustig, to chat about Rob's insight on kids sugar intake and how it affects ...

31 Tammi 202253min

#68 - Member Story: Committing to a glucose monitor for one year (Natalie Vanderpump & Ben Grynol)

#68 - Member Story: Committing to a glucose monitor for one year (Natalie Vanderpump & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with one of our longtime members, Natalie Vanderpump, to chat about her journey with Levels and how it has helped improve her diet and her overall health an...

28 Tammi 202249min

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