#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(291)

#67 - Treat people like adults (Sam Corcos, Josh Clemente & Mike Haney)

#67 - Treat people like adults (Sam Corcos, Josh Clemente & Mike Haney)

Levels Editorial Director, Mike Haney, sat down with Co-Founders, Sam Corcos and Josh Clemente, to discuss one of our key principles here at Levels, Treat People Like Adults. Sign Up to Get Your Free...

26 Tammi 20221h 13min

#66 - Nature Wants Us to Be Fat (Dr. Casey Means & Dr. Richard Johnson)

#66 - Nature Wants Us to Be Fat (Dr. Casey Means & Dr. Richard Johnson)

Dr. Casey Means, Chief Medical Officer of Levels speaks with Dr. Richard Johnson about his new book, "Nature Wants Us to Be Fat," as well as his insights on the "survival switch" that drives our body ...

24 Tammi 20221h 7min

#65 - Memos over Meetings (Tom Griffin & Ben Grynol)

#65 - Memos over Meetings (Tom Griffin & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Head of Partnerships, Tom Griffin, to chat about our memo culture at Levels, why it's crucial and how it compares to most meeting cultures. Sign Up to...

21 Tammi 202251min

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relat...

20 Tammi 202252min

#63 - Unlimited vacation and taking one month off work (Hao Li & Ben Grynol)

#63 - Unlimited vacation and taking one month off work (Hao Li & Ben Grynol)

Ben Grynol, Levels Head of Growth, sat down with Software Engineer, Hao Li, to chat about Hao’s recent vacation, a one-month cross country road trip across Canada. Sign Up to Get Your Free Ultimate G...

19 Tammi 202244min

#62 - The Podcast about…the Podcast (Sam Corcos, Josh Clemente & Ben Grynol)

#62 - The Podcast about…the Podcast (Sam Corcos, Josh Clemente & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Co-Founders, Sam Corcos and Josh Clemente, to chat about the current process for our podcast, "A Whole New Level." They dig into what's working, what i...

17 Tammi 20221h 5min

#61 - Net Promoter Score or Product Market Fit? (Ben Grynol, Chris Jones, Josh Mohrer & Scott Klein)

#61 - Net Promoter Score or Product Market Fit? (Ben Grynol, Chris Jones, Josh Mohrer & Scott Klein)

Levels Head of Growth, Ben Grynol, sat down with Head of Member Experience, Chris Jones, Head of Global Operations, Josh Mohrer, and Head of Product, Scott Klein. They discuss their outlook on metrics...

13 Tammi 202255min

#60 - From the NFL to Levels (Matt Flanagan & Ben Grynol)

#60 - From the NFL to Levels (Matt Flanagan & Ben Grynol)

Ben Grynol, Levels Head of Growth, sat down with former NFL player and now Levels Support Specialist, Matt Flanagan, to discuss Matt's transition from professional football and venture capital culture...

10 Tammi 202255min

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