#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(291)

#11 – One billion data points (Andrew Conner & Ben Grynol)

#11 – One billion data points (Andrew Conner & Ben Grynol)

Andrew Conner, co-founder and Head of Engineering at Levels, spends a lot of time thinking about how the product will scale. In order to scale effectively, the infrastructure for the product will need...

21 Kesä 202141min

#10 – Food for thought (Casey Means & Ben Grynol)

#10 – Food for thought (Casey Means & Ben Grynol)

Casey Means, Chief Medical Officer and one of the co-founders of Levels, changed her outlook on food at a young age. When she was 14 years old, she realized that food, and the philosophy behind it, wa...

14 Kesä 202155min

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

In 2013, Sam Corcos, CEO and one of the co-founders of Levels, had a revelation when it came to media consumption. He realized that consuming information which was pushed upon him, specifically the ne...

7 Kesä 202155min

#8 – The raise (Josh Clemente & Ben Grynol)

#8 – The raise (Josh Clemente & Ben Grynol)

In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world. Sign Up to Get Your Free...

31 Touko 202136min

#7 – Trust the process (Josh Clemente & Ben Grynol)

#7 – Trust the process (Josh Clemente & Ben Grynol)

When the team started growing at Levels, Josh felt an innate sense of responsibility. But, it wasn’t bringing on new team members that was top of mind. Rather, he felt pressure to make Levels a succes...

24 Touko 202139min

#6 – Laying the rails (Josh Clemente & Ben Grynol)

#6 – Laying the rails (Josh Clemente & Ben Grynol)

In the fall of 2019, the Levels team continued building the infrastructure needed to move the company into Beta. One of the requirements of being able to distribute CGMs to people was having a network...

17 Touko 202125min

#5 – No turning back (Josh Clemente & Ben Grynol)

#5 – No turning back (Josh Clemente & Ben Grynol)

In the summer of 2019, things started moving forward for Josh & Sam, as the two of them got traction with Levels. The company was no longer called Frontier Biometric, and both investors and friends al...

10 Touko 202133min

#4 – The juice cart (Josh Clemente & Ben Grynol)

#4 – The juice cart (Josh Clemente & Ben Grynol)

In April of 2019, Josh turned 30 and was about to move on from Frontier Biometric. At that point, he had been working on the project for more than a year and had exhausted all channels to get traction...

3 Touko 202142min

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