#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(291)

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focuse...

16 Elo 202143min

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠ht...

9 Elo 20211h 19min

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: htt...

2 Elo 20211h 15min

#16 – The path to Levels (Josh Mohrer & Ben Grynol)

#16 – The path to Levels (Josh Mohrer & Ben Grynol)

Josh Mohrer – JM as he’s known within the Levels team – is a proud New Yorker. Startups have always been a part of his life and, in 2011, he joined one of the fastest growing startups of the past deca...

26 Heinä 202142min

#15 – History of Product at Levels (David Flinner & Ben Grynol)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems. Sign Up to Ge...

19 Heinä 202142min

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

Josh Clemente, Founder of Levels, and Sam Corcos, CEO and one of the co-founders of Levels, were acquaintances for a number of years before they co-founded the company. Sign Up to Get Your Free Ultim...

12 Heinä 20211h 2min

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

The evolution of culture at startups can have different paths. For in-person teams, culture may be developed through the daily, in-person interactions and water cooler conversations that take place. F...

5 Heinä 202156min

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

As we’ve been building Levels, two factors that we’ve been focused on are Member feedback and Member experience. Internally, we have a goal of building a NPS Unicorn – a company with a NPS score of 90...

28 Kesä 202141min

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