#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(291)

#229 - Nature Wants Us to Be Fat | Dr. Casey Means & Dr. Richard Johnson - (Replay)

#229 - Nature Wants Us to Be Fat | Dr. Casey Means & Dr. Richard Johnson - (Replay)

Dr. Casey Means, Chief Medical Officer of Levels speaks with Dr. Richard Johnson about his book, "Nature Wants Us to Be Fat," as well as his insights on the "survival switch" that drives our body to s...

7 Syys 20231h 12min

#228 - Why nutrition matters for brain health and how to modify your diet | Dr. Georgia Ede & Dr. Dominic D’Agostino

#228 - Why nutrition matters for brain health and how to modify your diet | Dr. Georgia Ede & Dr. Dominic D’Agostino

The ketogenic diet is a low-carbohydrate, high-fat diet that has proven benefits for brain health. Research shows that the keto diet helps ease symptoms of some mental health conditions, including dep...

31 Elo 20231h 18min

#227 – How 3 chronic conditions are connected to high blood sugar and what you can do | Dr. Ben Bikman & Dr. Casey Means - (Replay)

#227 – How 3 chronic conditions are connected to high blood sugar and what you can do | Dr. Ben Bikman & Dr. Casey Means - (Replay)

From gallbladder issues to tinnitus to fatty liver disease and more, many chronic conditions have links to high blood sugar and insulin resistance. Dr. Ben Bikman and Dr. Casey Means discuss the conne...

24 Elo 20231h

#226 - How do weight-loss medications affect metabolic health? And will Ozempic and other GLP-1s actually solve the obesity crisis? | Dr. Rob Lustig & Dr. Casey Means

#226 - How do weight-loss medications affect metabolic health? And will Ozempic and other GLP-1s actually solve the obesity crisis? | Dr. Rob Lustig & Dr. Casey Means

Medications, such as Ozempic, Wegovy, and more, have become increasingly popular for weight loss. These drugs are glucagon-like peptide 1 (GLP-1) receptor agonists, and they mimic a hormone that, amon...

17 Elo 202351min

#225 - How sugar harms kids’ bodies and brains and what parents can do to foster healthier eating habits | Austin McGuffie & Dr. Robert Lustig (Replay)

#225 - How sugar harms kids’ bodies and brains and what parents can do to foster healthier eating habits | Austin McGuffie & Dr. Robert Lustig (Replay)

We know sugar is bad for kids, so why do parents continue giving it to them? Sugar damage kids’ health and drives behavioral issues. Infants get introduced to sugar early through commercial baby food,...

10 Elo 202356min

#224 - How the keto diet may ease depression in bipolar disorder and other mental health conditions | Iain Campbell, Bret Scher & Dominic D’Agostino

#224 - How the keto diet may ease depression in bipolar disorder and other mental health conditions | Iain Campbell, Bret Scher & Dominic D’Agostino

The ketogenic diet may help reduce depression and other symptoms in bipolar disorder. The ketogenic diet also helps metabolic health and reduces the risk for cardiometabolic diseases. The risk for car...

3 Elo 202357min

#222 - Sugar, Soda, and Society: Insider Insights into Coca-Cola, the Metabolic Health Crisis, and Systemic Missteps | Calley Means & Dr. Casey Means

#222 - Sugar, Soda, and Society: Insider Insights into Coca-Cola, the Metabolic Health Crisis, and Systemic Missteps | Calley Means & Dr. Casey Means

The United States government subsidizes ultra-processed foods and sugar, and the healthcare system focuses on treating diseases rather than preventing them. These issues are harming kids’ health and l...

20 Heinä 20231h 29min

#221 - Brain Energy: Does food affect mental health? | Dr. Chris Palmer & Ben Grynol - (Replay)

#221 - Brain Energy: Does food affect mental health? | Dr. Chris Palmer & Ben Grynol - (Replay)

How might a keto diet transform not only your metabolic health but may also manage symptoms of mental health disorders like depression, anxiety, PTSD, schizophrenia, and more? Dr. Chris Palmer outline...

13 Heinä 20231h 41min

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