#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Jaksot(291)

#220 - Astronaut Scott Kelly on CGMs, the NASA Twins Study & the Impact on Metabolic Health in Earth & Space | Josh Clemente & Scott Kelly

#220 - Astronaut Scott Kelly on CGMs, the NASA Twins Study & the Impact on Metabolic Health in Earth & Space | Josh Clemente & Scott Kelly

Continuous glucose monitoring can be a powerful tool for gaining real-time insights into how diet, lifestyle habits, and the many decisions we make daily affect our health. Retired astronaut Scott Kel...

6 Heinä 20231h 4min

#219 - What half of women will die of, and how to fix it | Dr. Sara Gottfried & Dr. Casey Means - (Replay)

#219 - What half of women will die of, and how to fix it | Dr. Sara Gottfried & Dr. Casey Means - (Replay)

Why do women have a higher risk of metabolic dysfunction and cardiovascular disease than men, and how do women move forward as empowered patients with their clinicians? Listen to this episode between ...

29 Kesä 20231h 15min

#218 - Fixing the problems with ultra-processed foods | Dr. Tim Harlan & Dr. Rob Lustig

#218 - Fixing the problems with ultra-processed foods | Dr. Tim Harlan & Dr. Rob Lustig

Ultra-processed foods harm people’s health and have ramifications for the overall health of the planet. While some food processing is necessary for recipes and feeding the globe, the food industry nee...

22 Kesä 20231h 2min

#217 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means - (Replay)

#217 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means - (Replay)

Why are we craving food more than ever, and how do we overcome it? Mark Schatzker, journalist and author of The End of Craving: Recovering the Lost Wisdom of Eating Well, chats with Dr. Casey Means ab...

15 Kesä 20231h 19min

#216 - The value of biosensing for preventive medicine | Michael Dubrovsky & Josh Clemente

#216 - The value of biosensing for preventive medicine | Michael Dubrovsky & Josh Clemente

Biosensing offers people real-time insight into their health status. Regular insight, rather than one-time results at an annual checkup, helps people assess how lifestyle factors are impacting their h...

8 Kesä 20231h 12min

#215 - How diet affects joint health, arthritis, & longevity | Dr. Howard Luks & Dr. Casey Means - (Replay)

#215 - How diet affects joint health, arthritis, & longevity | Dr. Howard Luks & Dr. Casey Means - (Replay)

We often think that arthritis, musculoskeletal pain, and degenerative joint issues are an inevitable result of aging—but this is far from the truth. Good metabolic health can have significant positive...

2 Kesä 20231h 38min

#214 - Is fructose a driver of Alzheimer’s disease? | Dr. Richard Johnson & Dr. Rob Lustig

#214 - Is fructose a driver of Alzheimer’s disease? | Dr. Richard Johnson & Dr. Rob Lustig

Fructose and its byproduct uric acid may play a role in the development of Alzheimer’s, thanks to an evolutionary adaptation hijacked by the modern diet. Fructose can be directly consumed, or the body...

25 Touko 20231h 7min

#213 - Uric acid is a key cause of weight gain & fat production | Dr. David Perlmutter & Dr. Casey Means - (Replay)

#213 - Uric acid is a key cause of weight gain & fat production | Dr. David Perlmutter & Dr. Casey Means - (Replay)

The elevation of uric acid in the body is a causative mechanism in the development of metabolic diseases and contributes to weight gain and fat production. Uric acid is one of the key links between ob...

18 Touko 20231h 18min

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