#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

Branding isn’t just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you’re one of the top global brands, so it’s best not to get overly invested in how your brand is perceived. It’s best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience.


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🔗 Helpful links:

Transcript: https://www.levelshealth.com/podcasts/197-building-a-brand-in-the-direct-to-consumer-space-nik-sharma-ben-grynol

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

📲 Connect:

Connect with Nik Sharma on Twitter: https://twitter.com/mrsharma

Connect with Nik Sharma on LinkedIn: https://linkedin.com/in/mrniksharma

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#201 - Exploring the intersection of healthcare and artificial intelligence | Peter Diamandis & Josh Clemente

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#200 - Energy capacity reflects cellular functioning | Dr. Molly Maloof & Dr. Lauren Kelley-Chew

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#199 - Wisdom is taking your own advice: Regaining metabolic flexibility | Commune’s Jeff Krasno & Sonja Manning

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#198 - How functional medicine focuses on personalized health | Dr. Anjali Dsouza & Mike Haney

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#196 - Career trajectory & promotions: What it takes to get to the next level | Nicole Miller & Sam Corcos

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#195 - Video content creation and maintaining journalistic integrity | Cleo Abram & Ben Grynol

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