#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

Branding isn’t just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you’re one of the top global brands, so it’s best not to get overly invested in how your brand is perceived. It’s best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🔗 Helpful links:

Transcript: https://www.levelshealth.com/podcasts/197-building-a-brand-in-the-direct-to-consumer-space-nik-sharma-ben-grynol

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

📲 Connect:

Connect with Nik Sharma on Twitter: https://twitter.com/mrsharma

Connect with Nik Sharma on LinkedIn: https://linkedin.com/in/mrniksharma

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#194 - Personal growth as a CEO in different stages of a growing startup | Sam Corcos & Ben Grynol

#194 - Personal growth as a CEO in different stages of a growing startup | Sam Corcos & Ben Grynol

Over the lifespan of Levels, the company and the CEO role evolved drastically. Sam Corcos went from coding the initial product to CEO, and he experienced a lot of personal challenges and growth along ...

12 Joulu 202245min

#193 - How diet affects joint health, arthritis, & longevity | Dr. Howard Luks & Dr. Casey Means

#193 - How diet affects joint health, arthritis, & longevity | Dr. Howard Luks & Dr. Casey Means

We often think that arthritis, musculoskeletal pain, and degenerative joint issues are an inevitable result of aging—but this is far from the truth. Good metabolic health can have significant positive...

9 Joulu 20221h 40min

#192 - Recruiting top-tier engineering talent for startups with agencies | Sudeep Sidhu & Sam Corcos

#192 - Recruiting top-tier engineering talent for startups with agencies | Sudeep Sidhu & Sam Corcos

When doing a big push for hiring in engineering and software development, it can help to enlist the help of international recruiting agencies who can help source top talent from around the world. In t...

5 Joulu 202228min

#191 - How sleep affects metabolic health | Dr. Azure Grant & Ben Grynol

#191 - How sleep affects metabolic health | Dr. Azure Grant & Ben Grynol

Sleep deprivation can be detrimental to metabolic health—even a short night of sleep, poor quality sleep, or low sleep efficiency can have significant impacts. Not getting a full, high-quality night’s...

2 Joulu 202239min

#190 - Member Story: The difference between health and fitness | Cole Sager & Josh Clemente

#190 - Member Story: The difference between health and fitness | Cole Sager & Josh Clemente

It’s possible to be athletic and physically fit but metabolically unhealthy. Listen as Cole Sager, eight-time CrossFit Games athlete, and Josh Clemente, Co-Founder at Levels, discuss the distinction b...

28 Marras 20221h 1min

#189 - Healthy eating for kids | Austin McGuffie & Ben Grynol

#189 - Healthy eating for kids | Austin McGuffie & Ben Grynol

Highly processed food is hard to avoid. It’s especially harder when you’re a parent. For Austin McGuffie and Ben Grynol, they both have 4 kids, and they talk about the challenges of parenting, feeding...

25 Marras 202248min

#188 - A lack of communication is a lack of performance | Josh Clemente & Sam Corcos

#188 - A lack of communication is a lack of performance | Josh Clemente & Sam Corcos

Every team must build trust and confidence with peers, but remote teams face a greater challenge because of the lack of face-to-face interaction. At Levels, we work to assume positive intent of our te...

21 Marras 202256min

#187 - Connect & sync wearable biomarkers to support your body’s needs | Ben Grynol & Kyriakos Eleftheriou

#187 - Connect & sync wearable biomarkers to support your body’s needs | Ben Grynol & Kyriakos Eleftheriou

People who love wearables often complain that their biomarker data that gets collected in one app stays in that app, and the apps don’t talk to each other. Kyriakos Eleftheriou, CEO and Co-Founder of ...

17 Marras 202224min

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