Meet The Man Behind Conor McGregor’s +$650M Empire
My First Million22 Elo 2023

Meet The Man Behind Conor McGregor’s +$650M Empire

Episode 487: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Audie Attar (https://twitter.com/audieattar) — the man behind Conor McGregor's +$650M empire. Audie pulls back the curtain on the MMA business empire he's built, sharing the behind-the-scenes story of signing and working with big names like Michael Bisping and Conor McGregor. He offers an inside look into the economics of the Mayweather vs. McGregor and dissects the evolution, explosive growth, and structure of MMA. He also addresses the challenges and public criticisms McGregor’s faced. Whether you're an MMA superfan or simply interested in the business side of combat sports, you’ll enjoy this conversation with the manager who helped shape modern MMA. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (6:13) Early UFC days (9:17) Signing Michael Bisping and discovering Conor McGregor (13:20) How Audie signed Conor (17:15) What’s it like managing fighters? (19:45) How they created Proper Twelve (23:00) The value of owning a brand vs. doing sponsorships (28:30) McGregor vs. Mayweather payout (34:00) The appetite for blockbuster boxing matches (45:00) What was it like after the Proper Twelve exit? (52:21) How he handles McGregor’s criticisms and allegations (57:24) Advice to his younger self (01:03:31) Conor's transition from beloved fighter to highly criticized (01:09:40) Closing thoughts on UFC — Links: • Audie’s Twitter - https://twitter.com/audieattar • Audie’s IG - https://www.instagram.com/audieattar/ • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Jaksot(818)

$10M Business ideas w/ The Most Interesting Guy In Tech

$10M Business ideas w/ The Most Interesting Guy In Tech

Want to start a $1M side hustle? Get 100+ ideas here: https://clickhubspot.com/gtb Episode 769: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to Sheel Mohnot ( https://x.com/pitdesi ) about $10M business ideas you could be early on.  — Show Notes: (0:00) Intro (3:42) 50-year mortgage (11:22) #1 - AI Yard Vision (15:02) #2 - AI Pool Vision (24:05) #4 - Peptides (35:43) #5 - eHarmony for Surrogacy (44:13) #6 - EMS - not the one you're thinking (55:53) #7 - Prediction Marketplaces (56:30) Books are a waste of time (58:13) Message the owner — Links: • BTV - https://www.btv.vc/  • DeepLawn - https://deeplawn.com/  • Roofer - https://roofer.com/  • Hone - https://honehealth.com/ • Katalyst - https://katalyst.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

26 Marras 1h 2min

How a $200 Doorbell Became a $4B Business

How a $200 Doorbell Became a $4B Business

Get the cheat sheet: Jamie's 5 steps to build a $1B product from a $200 idea: https://clickhubspot.com/ajn Episode 768: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to Ring founder Jamie Siminoff ( https://x.com/JamieSiminoff ) about the wild story of building and selling Ring–plus business ideas he thinks someone should go after.  — Show Notes: (0:00) Intro (2:47) Selling Ring for $1.15B (6:48) Getting sued by ADT (17:18) Working with Jeff Bezos (19:29) $400M to $4B (24:02) Getting the wire (26:44) Money v freedom (28:29) Rule 1: Start with the problem (30:02) Rule 2: Little solution, massive market (33:31) Idea: Modern bug control ($5-10B idea) (40:35) Rule 3: The snowball approach (43:54) Ding Dong and other must reads (46:32) The Tom Brady philosophy on hiring (51:33) The too hard pile (54:25) Stickwithitness (56:14) Last mile marketing (58:08) Rebuilding a town — Links: • Ding Dong - https://tinyurl.com/3zrsjete  • Ring - https://ring.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

24 Marras 1h 13min

We react to Bill Ackman's advice to young men

We react to Bill Ackman's advice to young men

Get the free guide on 5 Ways to Start a Business with Less Than $1k: https://clickhubspot.com/icv Episode 767: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) react to Bill Ackman’s dating advice for young men. Plus, the 20-something kid who’s making $300K/month doing man-on-the-street interviews. — Show Notes: (0:00) May I meet you? (10:52) $300K/mo Street interviews as a service (17:14) Taking a stance (25:53) The crazy story of Pandora (30:43) Taking simple ideas seriously (37:31) Ben Horowitz, a great hang (45:49) Noticing the AI tipping point — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

20 Marras 55min

How fortnite made me a millionaire

How fortnite made me a millionaire

Get the Side Hustle Ideas Database [free]: https://clickhubspot.com/ckf Episode 765: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk about every business Shaan tried before he made his first million. — Show Notes: (0:00) #1 Chipotle of Sushi (5:00) #2 Selling Wristbands Online (9:34) #3 Biotech with a billionaire (12:54) #4 Making the next billion dollar app (17:30) #5 Ride a wave (22:37) Shaan applies to Stripe (25:29) Going from 0/12 to 5/5 (26:35) Project selection (40:00) Your last dollar (46:00) Uncle Shaan's advice for 20 year olds (52:12) New segment: Life happens — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

19 Marras 1h

Every Business I Tried Before Making My First Million

Every Business I Tried Before Making My First Million

Want the Side Hustle Ideas Database? Get it here: https://clickhubspot.com/jnd Episode 765: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk about every business Sam tried before he made his first million. — Show Notes: (0:00) #1 - Flipping Sports Equipment (2:05) #2 - Hot Dog Stand (5:42) #3 - Online Liquor Store (8:33) #4 - Anti-MBA Book Club (10:40) #5 - Roommate Matching (12:11) What to start now (19:48) Risk vs uncertainty (24:57) #? - Itch Juice (29:04) A bunch of failures (34:17) Lessons from starting 17 businesses — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

17 Marras 40min

How Alex Hormozi Gets Other People To Build His $100M+ Empire

How Alex Hormozi Gets Other People To Build His $100M+ Empire

Get Sam & Shaan's guide to build a Million Dollar Business (+team): https://clickhubspot.com/hde Episode 764: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) talks to Alex Hormozi ( https://x.com/AlexHormozi ) about how to hire A+ talent, how to think in frameworks, and how to write for maximum persuasion.  — Show Notes: (0:00) Hiring for general intelligence (16:12) The snowball of talent (18:59) Employees v. Partners (20:35) How to be a magnet for talent (24:39) #1 mistake (26:37) Be fast to fire (30:33) macro patience, micro speed (38:03) Shower thoughts w/ Hormozi (44:58) Persuasion (1:05:12) Alex reads his own tweets — Links: • Acquisition - https://www.acquisition.com/  • 1929 - https://tinyurl.com/5n78rjzw  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

14 Marras 1h 15min

I Did Nothing For 2 Weeks. It Made Me Better At Everything.

I Did Nothing For 2 Weeks. It Made Me Better At Everything.

Get the behind-the-scenes on Shaan’s book project - https://onehourbooks.co Get Sam's top 7 books for entrepreneurs (+ his reading strategy): https://clickhubspot.com/rkf Episode 763: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk about the benefits of doing nothing, Shaan’s secret book project, and the $100M startup that’s trying to cure loneliness.  And we share the big news: Shaan’s dropping a new book - https://onehourbooks.co — Show Notes: (0:00) Sam takes 2 weeks off (8:13) Stoicism, so hot right now (14:09) engineering breakthroughs (19:55) One Hour Books (33:21) good procrastination (35:33) Shaping a belief (43:52) Shaan's family hustle (49:00) Build What Outlives You (51:01) Little Blue Books (56:11) $100M curing loneliness — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

12 Marras 1h 6min

I Ranked the Best & WORST Businesses to Start Before 2026 | Andrew Wilkinson

I Ranked the Best & WORST Businesses to Start Before 2026 | Andrew Wilkinson

Which business model should you start? Get Andrew's cheat sheet with his full ranking and real profit margins here: https://clickhubspot.com/dge Episode 762: What’s the best business to start in 2026? Agencies, SaaS, Restaurants, Real Estate, Marketplaces. Angel Investing; Andrew Wilkinson has played every game. He built 38 companies, lost $10 million, and still ended up with a $300 million portfolio. This week, @shaanpuri spoke with him about: the best and worst business models to win in 2026 starting Tiny with just $4M (now $250M) the truth behind the Twitter hate on Tiny’s stock why buying companies beats building them His is not a redemption story. It is the unapologetic reality of building, failing, and getting back up. — Show Notes: (0:00) Intro (3:06) MLM (4:28) Freelancer (5:07) Agency (9:33) SaaS (14:48) Restaurant  (17:03) Marketplace (19:43) Short Term Rentals (20:52) Content Creator (23:06) Real Estate (26:16) Fund Management  (35:21) Local Services (36:36) Investing (38:12) Sweaty Startup (43:15) Tiny stock performance (52:20) The courage to be disliked (1:10:21) Inputs v outputs — Links: • Tiny - https://tiny.com/  • Never Enough - https://www.neverenough.com/  • Serato - https://serato.com/  • Rekordbox - https://rekordbox.com • Pershing Square Holdings - https://pershingsquareholdings.com/  • Invest Like The Best - https://www.youtube.com/@ILTB_Podcast  • The Courage To Be Disliked - https://tinyurl.com/5fk3sa79  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

7 Marras 1h 20min

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