Meet The Man Behind Conor McGregor’s +$650M Empire
My First Million22 Elo 2023

Meet The Man Behind Conor McGregor’s +$650M Empire

Episode 487: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Audie Attar (https://twitter.com/audieattar) — the man behind Conor McGregor's +$650M empire. Audie pulls back the curtain on the MMA business empire he's built, sharing the behind-the-scenes story of signing and working with big names like Michael Bisping and Conor McGregor. He offers an inside look into the economics of the Mayweather vs. McGregor and dissects the evolution, explosive growth, and structure of MMA. He also addresses the challenges and public criticisms McGregor’s faced. Whether you're an MMA superfan or simply interested in the business side of combat sports, you’ll enjoy this conversation with the manager who helped shape modern MMA. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (6:13) Early UFC days (9:17) Signing Michael Bisping and discovering Conor McGregor (13:20) How Audie signed Conor (17:15) What’s it like managing fighters? (19:45) How they created Proper Twelve (23:00) The value of owning a brand vs. doing sponsorships (28:30) McGregor vs. Mayweather payout (34:00) The appetite for blockbuster boxing matches (45:00) What was it like after the Proper Twelve exit? (52:21) How he handles McGregor’s criticisms and allegations (57:24) Advice to his younger self (01:03:31) Conor's transition from beloved fighter to highly criticized (01:09:40) Closing thoughts on UFC — Links: • Audie’s Twitter - https://twitter.com/audieattar • Audie’s IG - https://www.instagram.com/audieattar/ • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Jaksot(818)

The High School Dropout Who Made $2B & Bought an NBA Team

The High School Dropout Who Made $2B & Bought an NBA Team

Get the guide to build your own unicorn billion dollar biz: https://clickhubspot.com/fgk Episode 761: Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) sits down with Ryan Smith ( https://x.com/ryanqualtrics ) – the high school dropout who built an $8B company and bought an NBA team. — Show Notes: (0:00) 1.9 GPA to $2B (9:47) Starting Qualtrics (14:02) Focus (24:00)  How to be top 1% at sales (26:17) Turning down $500M (31:37) Working backwards (3814) Buying an NBA team (43:51)  The 9 most important minutes of the day — Links: • Qualtrics - https://www.qualtrics.com/ • Utah Jazz - https://www.nba.com/jazz/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

5 Marras 49min

I asked Cathie Wood the question no one else will

I asked Cathie Wood the question no one else will

Get the free investing playbook to invest like Warren Buffet: https://clickhubspot.com/rme Episode 760: Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talks to Cathie Wood ( https://x.com/CathieDWood )  about her fund’s performance, her biggest bets on AI, and the most misunderstood stock on earth.  — Show Notes: (0:00) McDonald’s to Managing Billions (8:54) A day in the life of Cathie Wood (17:29) ARK’s Performance Review (30:00) Cathie’s #1 stock pick — Links: • ARK - https://www.ark-funds.com/  • The MFM Newsletter Challenge - https://www.beehiiv.com/application/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

30 Loka 42min

Masterclass: How to go from founder to CEO (without imploding)

Masterclass: How to go from founder to CEO (without imploding)

Get Shaan's CEO Masterclass Guide: https://clickhubspot.com/esd Episode 759: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk about the things they wish they knew when they were first-time CEOs.  — Show Notes: (0:00) CEO Masterclass (38:06) Abusing Your Edge — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

28 Loka 58min

5 AI Tools I’d Use to Make $1M (w/o employees, capital, or time)

5 AI Tools I’d Use to Make $1M (w/o employees, capital, or time)

Use these 5 AI tools to make your first $1M: https://clickhubspot.com/khe Episode 758: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about 5 underrated AI tools founders should know about.  — Show Notes: (0:00) Enhancer.ai (7:05) Comet (17:15) Wispr Flow (19:11) Shortcut AI (23:50) Reel.Farm (30:55) AI Apply — Links: • Wan 2.2 - https://github.com/Wan-Video/Wan2.2  • Comet - https://www.perplexity.ai/comet • Wisprflow - https://wisprflow.ai/ • Shortcut - https://www.tryshortcut.ai/ • Reel.farm - http://reel.farm/ • AI Apply -https://aiapply.co/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

21 Loka 40min

How to live an asymmetric life

How to live an asymmetric life

Get Sam's ChatGPT Executive Coach Playbook - his exact system for everything from revenue optimization to life decisions: https://clickhubspot.com/skm Episode 757 Sam Parr ( ⁠https://x.com/theSamParr⁠ ) shares his formula for how to live a good life.  — Show Notes: (0:00) Step 1: Don’t Have a Best Friend (2:45) Step 2: Don’t Decide (7:01) Step 3: Don’t Set Goals (13:54) Step 4: Keep Pivoting (16:23) Step 5: Don’t Buy the Index — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

17 Loka 23min

How two straight guys bought Grindr and made $2B

How two straight guys bought Grindr and made $2B

Want to build a billion-dollar business? Get the playbook: https://clickhubspot.com/hwg Episode 756 Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Rick Marini and Jeff Bonforte, the private equity guys who flipped Grindr for $2B dollars in 24 months.   — Show Notes: (0:00) The story of Grindr (13:34) Private Equity crash course (38:10) Uncle Rick gives advice on what to buy (43:07) Trends to jump on (49:48) Buying lottery tickets (1:03:58) The wisdom of Naval (1:10:48) The emotional adoption curve — Links: • Rick Marini - https://x.com/rmarini  • Jeff Bonforte - https://x.com/bonforte  • Grindr - https://www.grindr.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

13 Loka 1h 22min

5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

Want in on the AI Gold Rush? Get the free AI Side Hustle Crash Course: https://clickhubspot.com/lkb Episode 755: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about OpenAI’s new App Store and brainstorm app ideas to jump on. — Show Notes: (0:00) ChatGPT App Store launch (7:47) IDEA: My AI Tax Guy (10:26) IDEA: AI Healthcare concierge (13:07) IDEA: AI meme studio (13:53) IDEA: AI grandma (14:57) IDEA Credit repair — Links: • Idea Browser - https://www.ideabrowser.com/ • BankStatementConverter - https://bankstatementconverter.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

10 Loka 21min

Brainstorming $100M Ideas with the $1B+ King of Brands

Brainstorming $100M Ideas with the $1B+ King of Brands

Want the guide to spot $100M+ Product Ideas? Get it here: https://clickhubspot.com/hre Episode 754: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) brainstorm $100M ideas with Eric Ryan ( https://x.com/ericthomasryan ). — Show Notes: (0:00) My $1B product playbook (3:32) Look for a sea of sameness (9:31) Trend trips (15:27) Remix opposing ideas (22:46) Case Study: Olly (32:14) The State of Make (37:54) IDEA: A better Metamucil (44:34) IDEA: The SoulCycle of diners (55:57) IDEA: White label chicken (1:03:28) Holy Grail of Naming (1:06:23) IDEA: Gourmet Babybels (1:10:28) IDEA: fun shaped cheese (1:14:26) Commit and then figure ou — Links: • Method - https://methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

8 Loka 1h 20min

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