AdTech Heroes - Interviews with Advertising Technology Executives25 Elo 2021

Ep. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLP

On this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP.

Penningtons Manches Cooper is a leading UK and international law firm with offices in Europe, Asia, South America, and the United States.

John is the first guest of the AdTech Heroes podcast to give a legal perspective of the digital advertising industry. The episode kicks off with John answering how regulated the digital advertising industry is currently.

Working at a firm with international offices, we learn from John how regulation differs across different countries. John also answers whether he believes that the UK or European markets are leading the way when it comes to regulation in the advertising space.

In the digital advertising world, Google, Facebook, and Amazon are dominating the landscape in terms of revenue and scale. In this episode, John discusses whether he believes these giant companies are taking enough responsibility for data security and privacy.

Another big topic of conversation is that countries such as the UK are looking to ban junk food advertising. John gives his opinion on how he expects this ban to affect many household brands and what similar bans could mean for the digital advertising industry in the future.

Learn all about regulation in the digital advertising industry from law expert and partner at Penningtons Manches Cooper LLP, John Doherty.

Penningtons Manches Cooper LLP

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