Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as corporate trade.

Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels of financial flexibility and custom solutions for their partners to achieve more.

The episode begins with Dom telling us about his background in the industry. Dom then goes on to explain what corporate trade is in rich detail, the primary topic of the podcast.

Dom explains that corporate trade drives extra value for businesses. It does this by allowing them to use their stock or assets to increase spend or to fund marketing budgets or other significant business fees.

We learn that Active International works with brands from various industries, including travel, energy, car manufacture, media, and more. Active International works with charities, too.

The episode wraps up with Dom answering what he would choose if he could have a superpower in ad tech.

Learn the ins and outs of corporate trade by tuning into the latest episode of the AdTech Heroes podcast with Dom Blacklock, Vice President Programmatic at Active International.

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Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.  --- During the conversation, they d...

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Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. ...

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Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conve...

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Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversati...

24 Marras 202244min

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During th...

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Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the co...

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Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talkin...

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Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this ...

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