Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?

---

Well... one *major* way it's changed is the introduction of programmatic.

---

It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.

---

Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"

---

During the conversation, Dal & Dom discussed:

---

✅ The Whitepaper campaign they ran in association with TPA Labs.

---

✅ History of OOH and how it's developed over the years.

---

✅ The elements of a great OOH campaign.

Jaksot(57)

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency,...

21 Joulu 202138min

Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with R...

7 Joulu 202133min

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, I...

27 Marras 202135min

Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

In this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment places candidates in...

9 Marras 202139min

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as co...

13 Loka 202126min

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader. Publicis Gro...

6 Loka 202128min

Ep. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4

Ep. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4

In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4. Barry begins the episode by sharing more about his background in d...

29 Syys 202148min

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times. During Lucy’s time at the Financial Times, she has established the audience mark...

27 Syys 202136min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
pomojen-suusta
rss-rahamania
rss-draivi
inderespodi
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-myyntikoulu
rss-paasipodi
rahapuhetta
salkunrakentaja-podi
kasvun-kipuja
lakicast
rss-lahtijat
rss-bisnesta-bebeja
rss-asuntosalkku-kasvussa-podcast